News : Urban Barn Unveils French-Language Website Using TransPerfect's GlobalLink Technology
New York, NY, USA, April, 2017 -- TransPerfect, a privately held provider of language services and translation-related technology solutions, announced the launch of Urban Barn’s website in French as a complement to their existing English-language e-commerce site.
With two new showrooms set to open in Quebec, Urban Barn sought a reliable localization partner with proven experience working in Canadian French and expertise in shortening time to market while controlling quality and costs. After reviewing multiple solutions, Urban Barn chose to purchase and implement TransPerfect’s GlobalLink OneLink proxy-based website localization technology.
"We were very pleased to partner with TransPerfect," said Nurez Khimji, Chief Financial Officer at Urban Barn. "With new products and content frequently being added to our site, OneLink’s ability to mirror our English-language site without losing dynamism helped us to dramatically increase traffic to our French site."
Prior to launching the website, TransPerfect translated in-store training manuals and marketing collateral to support the retailer’s brick-and-mortar operations.
"Growing businesses recognize the importance of delivering e-commerce websites in multiple languages, and Urban Barn is no exception," said Liz Elting, Co-CEO of TransPerfect. "We are delighted to partner with this exciting organization to help them achieve their goal of building new relationships with their French-speaking customers."
Co-CEO Phil Shawe added, "With more than 50 stores across Canada, Urban Barn has been expanding aggressively. We’re proud they've selected our GlobalLink technology suite to support the global communications requirements that accompany this level of growth."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Record Breakers
More Editorial From TransPerfect
With annual revenues of more than $400 million, TransPerfect is the world's largest privately held provider of language services and technology solutions. From offices in more than 85 cities on six continents, TransPerfect offers a full range of services in 170 languages to clients worldwide. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and EN 15038 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong.
Published: Monday, April 24, 2017
NICE (NASDAQ: NICE), is a worldwide provider of intent-based solutions that capture and analyze interactions and transactions, realize intent, and extract and leverage insights to deliver impact in re...
Verint Systems is a provider of analytic software-based solutions for the security and business intelligence markets. Verint solutions transform voice, video, and text into actionable intelligence - m...
Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in...
|Bright Pattern Inc|
Bright Pattern is an effective cloud contact center software which helps businesses to simplify multichannel service. Bright Pattern’s solution features enterprise-grade architecture that offers n...