Mumbai, India, Sept 3, 2019 -- Real-time omnichannel marketing solutions provider Resulticks announced that UTI Mutual Fund (UTI MR), an investment manager in India, has selected Resulticks as its partner to drive its outcome-driven strategy around omnichannel customer engagement.
With a pan-India presence and an extensive portfolio that addresses the diverse needs of investors, UTI MF aims to empower both its customer and agent ecosystems through a unified communication strategy. UTI MF selected Resulticks to service these objectives because of its record in improving operational efficiency and delivering top-line growth for businesses.
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"Continuous and consistent experiences are key to customer engagement. It is our endeavour to recognize every individual in context and keep them at the center of every interaction, regardless of touch point. Resulticks is a perfect fit from this perspective, given its omni- channel capabilities and ROI-focused approach. Together, we are looking forward to delight our customers with seamless, unique journeys that will form the foundation of long and lasting relationships," said Gaurav Suri, Head of Marketing at UTI Asset Management Company Ltd.
"These are exciting times, and we are thrilled to be working with a long-standing player in the financial services industry such as UTI MF. The cornerstone of all our engagements has been about facilitating individualized interactions with diverse audience that in turn fuel the organization's growth through a data-driven, outcomes-based strategy. Resulticks' AI-powered, real-time communication capabilities, as well as our dedicated team of experts and technologists, combine to make us more than ready to meet these needs," said Redickaa Subrammanian, CEO and co-founder of Resulticks.
Posted by Veronica Silva Cusi, news correspondent
Built from the ground up by marketers for marketers, Resulticks is a real-time conversation cloud enabled by marketing data blockchain. With its big data-driven, AI-powered, omnichannel approach, Resulticks is changing the marketing automation landscape worldwide. Resulticks' global presence includes the United States, India, Australia, and APAC.
Published: Thursday, September 5, 2019
Charlotte Purvis is a speaker and communication consultant who has influenced an average of one million customer interactions each year for over 20 years. She consults, trains, and speaks on customer service, business communication, and leadership development for global companies, universities, and community organizations. She practices what she teaches as evidenced by nearly 100% of her engagements coming from repeat or referral business.
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