News : Valeant Canada Selects IMS Health’s Fully Integrated Customer Engagement Solution
Danbury, CT, USA, Feb 2, 2016 -- IMS Health (NYSE:IMS) announced a multi-year agreement with Valeant Canada, a business unit of Valeant Pharmaceuticals, to deploy IMS Health’s Orchestrated Customer Engagement (OCE) solution for commercial effectiveness. The OCE solution for Valeant Canada integrates Nexxus™ Mobile Intelligence CRM, Nexxus Marketing, cloud-based data warehousing and business intelligence analytics—leveraging IMS Heath’s information and technology services to deliver intelligence and enhanced sales and marketing performance for improved customer interactions.
IMS Health’s solution aligns mission-critical healthcare information and SaaS applications for sales, marketing and market access—empowering life sciences organizations to better coordinate customer engagement and achieve their commercial goals.
"We selected IMS Health’s integrated CRM, multi-channel marketing and data solutions to leverage our sales team’s strengths, while increasing our investment in tools that coordinate all channels of communication," said Jacques Dessureault, president and general manager of Valeant Canada.
"We’re excited to collaborate with Valeant Canada to help them uncover valuable insights and drive faster, more effective decisions," said Michael Brogan, president of IMS Health Canada. "With our orchestrated customer engagement solution, Valeant can now optimize workflows across commercial functions and more closely align market engagement with its brand strategy."
Posted by Veronica Silva Cusi, news correspondent
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