Essex, UK, July 11, 2022 -- Ventrica, a customer experience outsourcer for organisations, is pleased to announce the appointment of Joann Passingham as its new Chief Financial Officer. Joann will take over as CFO and will be responsible for executing the company’s finance functions with the objective of driving revenue growth, margin expansion and cashflow.
Joann joins Ventrica having established herself as an experienced CFO with extensive leadership experience at EMEA and Global level, across both commercial, public sector and not-for-profit sectors.
Having led global multi-discipline teams for leading BPO organisations including Williams Lea and Sitel, Joann has more recently focussed on bringing a fresh approach to the public and not-for-profit sector, most notably at The Prince’s Trust and Climate KIC. Throughout her career, Joann has focussed on ensuring that the finance function is well placed to support in improving operational performance, driving growth, and increasing both efficiency and profitability.
Joann commented, "Ventrica has established itself as a true market leader in the outsourced CX space and is about to embark on its next phase of growth and expansion. I am excited to be joining the business at this pivotal time in its journey. This is a great opportunity for me to bring my experience of leading through growth and change, both as a financial professional and an organisational leader, to what is already a great team."
Iain Banks, CEO, added; "We are delighted to welcome such an inspirational leader of Joann’s experience and skills to Ventrica. As we move forward with our supercharged growth plans, Joann’s extensive knowledge in the international BPO and CX space will be a major asset to us. This appointment adds tremendous acumen to our Executive Committee and Senior Leadership team and shows Ventrica’s ambitions in the marketplace."
Posted by Veronica Silva Cusi, news correspondent
About Ventrica Ltd:
At Ventrica we help businesses to increase revenue through direct sales, appointment setting and lead generation. We assist mainly “Blue Chip” organisations with B2B and B2C customer acquisition, retention and development. We also specialise in media response, both voice and email for companies advertising in both B2B and B2C environments, including press, DRTV, Radio, Web and other media.
Published: Wednesday, July 13, 2022
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