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News : Verint Expands Its Adobe Partnership to Support More Personalized Customer Journeys
Melville, NY, USA, Feb 24, 2020 -- Marketers and customer experience practitioners recognize the value of streamlined access to insights to drive exceptional experiences that are personalized and predictive.
Now the partnership between Verint(R) Systems Inc. (Nasdaq: VRNT), The Customer Engagement Company™, and Adobe will support more personalized customer journeys by combining experience data from the Verint Experience Cloud along with data from the Adobe Experience Platform. Verint customers can magnify their Adobe digital analytics outcomes with Verint’s predictive model to increase customer satisfaction across every channel and improve business outcomes.
"We have seen explosive growth in our digital channels over the past five years," said Andrew Morris, Global Head of Insight, RS Components, a global provider of industrial and electronic products and solutions. "With the tight integration between Verint and Adobe, we’re seeing better insights and greater returns. We’re no longer just reacting to customer behaviors, but proactively predicting and developing personalized experiences that will help our brand stay competitive."
"Verint and Adobe are natural partners in customer experience," said Cody Crnkovich, head of platform partners and strategy at Adobe. "As companies look to further combine behavioral and attitudinal data for deeper visitor insights, we are pleased to offer our joint customers more robust, cross-channel VoC feedback through our integrations and to empower them to drive an exceptional experience every time."
"Our commitment to help companies predict and act on critical experience drivers and link CX improvements to business outcomes is behind everything we do," says Verint’s John Bourne, senior vice president, global channels and alliances. "We want the integrations with Adobe Experience Cloud to be as actionable as possible, driving a deeper understanding of the intersection of customer attitudes and behaviors and how they can drive experiences that build loyalty."
Posted by Veronica Silva Cusi, news correspondent
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Verint Systems is a provider of analytic software-based solutions for the security and business intelligence markets. Verint solutions transform voice, video, and text into actionable intelligence - mission-critical insights for achieving strategic goals. Verint solutions are used in global and diverse markets, including: governments, law enforcement, and transportation; global corporations and financial institutions; retail and gaming establishments; and telecommunications and utility providers.
Adobe Systems, Inc is an American multinational computer software company headquartered in San Jose, California, United States.
Published: Wednesday, February 26, 2020
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