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News : Virgin Media Chooses Salesforce Customer Success Platform
London, UK, May 19, 2016 -- Salesforce (NYSE: CRM), the Customer Success Platform and CRM company, announced Virgin Media – the U.K.-based provider of broadband, television, home phone and mobile phone services – has selected the Salesforce Customer Success Platform to grow its consumer business and deliver an outstanding buying experience with personalised, integrated and consistent customer interactions across their many sales channels.
As part of its continued pursuit of customer service excellence, Virgin Media implemented Salesforce to support the buying experience for its entertainment and communication services. Using the power of Salesforce Service Cloud, Analytics Cloud, App Cloud and Chatter, Virgin Media improved the buying journey to allow prospects to ‘buy it their way’ with a truly joined up, omni-channel approach.
"We want to deliver a brilliant customer experience, but we want that brilliance to extend to our prospect experience too," said Christopher Coleman, Head of Multi-Channel Sales, Virgin Media. "Our prospects don’t think of Virgin Media online, Virgin Media telesales or Virgin Media retail. They just think of Virgin Media and expect to have a joined-up experience. With Salesforce, we can deliver these great sales interactions; enable our brilliant sales people to have even better, more informed sales conversations; and hopefully provide an experience that means more of our prospects choose to become customers."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Involve Staff
More Editorial From SalesForce
Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
About Virgin Media:
Wondering who we are? Well, we're the first people in the UK to offer you TV, Broadband, Phone and Mobile - all from one place. The future is bursting with fresh entertainment and communication possibilities. That's why we're here - to bring all the excitement to you and make your digital place the brilliant place it should be. Whatever you choose with Virgin Media, we're aiming to make the whole experience as effortless as the award-winning service our Virgin Mobile customers have enjoyed for years.
Published: Monday, May 23, 2016