News : Vodacom Mozambique Establish Partnership with Flytxt
July 18, 2014 -- Vodacom, a mobile network operator in Mozambique and Flytxt, the Big Data Analytics solution provider for Communications Service Providers (CSPs), have established a partnership to enhance revenue and customer experience.
Flytxt's analytics solutions will be used to recommend next best offers to its subcribers in real time based on insights and recommendations that are generated from varied data feeds within the CSP’s network and IT systems.
"We continually strive to create moments of rewarding experience for customers. We chose Flytxt to augment our customer value management practices for their innovative analytics driven customer segmentation and engagement approach, to ensure we continue delivering on our Brand promise to our customers. This, together with our network quality and continuous expansion of services, will without a doubt keep Vodacom in leading position in Mozambique". - Paula Zandamela, Head of Corporate Affairs, Vodacom
"We are excited to have Vodacom Mozambique on board. I am confident that our solutions would enable Vodacom to leverage touch points to optimize customer value by delivering contextually relevant offers and in real-time too." - Hetarth Patel, Vice President Worldwide Sales, Flytxt
Posted by Veronica Silva Cusi, news correspondent
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Vodacom is a leading African communications group providing mobile communications and related services to 41.3 million at 30 June 2009. Its mobile network covers a total population of approximately 182 million people across five countries: South Africa, Tanzania, the DRC, Lesotho and Mozambique. Vodacom's presence in Africa was strengthened with the acquisition of Gateway on 30 December 2008, which has customers in 40 countries in Africa, providing communications services to multi-national companies and telecommunications network operators. In addition, Vodafone has agreed to use Vodacom as its exclusive investment vehicle in sub- Saharan Africa.
Published: Monday, July 21, 2014