Auckland, New Zealand, Aug, 2017 -- Vodafone New Zealand has launched a dedicated service for its Chinese customers and the company says it’s committed to serving the growing roles Chinese have in New Zealand.
Red Connect is a service designed for Chinese Kiwis, which included dedicated Chinese-speaking contact centre staff, Chinese speakers in select Vodafone stores and an official WeChat account.
The company says that New Zealand’s Chinese population is set to grow more than 80% over the next eight years, according to Statistics New Zealand data. The 2013 Census found that 81,483 multilingual people spoke Northern Chinese or Yue.
Vodafone’s head of segment marketing, Delina Shields, says Chinese speakers make up an important part of New Zealand’s community, as well as a growing number of New Zealand’s overseas visitors.
"We’re committed to providing a service that recognises their needs, and that includes providing dedicated teams who not only speak Mandarin or Cantonese, but also have a deep-seated understanding of Chinese culture and values," she explains.
Vodafone will use the platform to deliver bespoke content created in Chinese. Content includes product information, how-to guides and Chinese-subtitled videos aimed at enhancing the user experience and improve access for Chinese users.
Later this year the company will also launch a Weibo account.
Red Connect is also leveraging a Chinese digital agency to monitor social media trends and to ensure Chinese-speaking customers are getting what they need.
"Some of our members have already trialled Vodafone’s Red Connect service and the feedback has been overwhelmingly positive," comments Chair of NZ Asian Leaders, Mai Chen.
"It means a great deal to the growing Chinese population in New Zealand that firms like Vodafone are investing in them and focussed on meeting their specific needs," Mai Chen says.
"When people call our customer services team they expect us to resolve their query as quickly and painlessly as possible. By removing the language barrier for our Chinese speaking customers, we’re aiming to make their interaction with us seamless and enjoyable – it’s all about improving the customer experience and building the relationship," Shields concludes.
Posted by Veronica Silva Cusi, news correspondent
Established in 1994 to operate in the Turkish mobile telecommunications sector, Vodafone Group became a mobile operator under the name Vodafone Telekomünikasyon A.Ş. on May 24, 2006. Now the second largest mobile operator in Turkey, Vodafone has 18,000,000 subscribers. As England's first GSM carrier, Vodafone made the first mobile phone call on Jan. 1 1985. Vodafone Group Plc is the world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company's subsidiary undertakings.
Published: Tuesday, August 15, 2017
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