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News : VoiceSage’s New Marketing Head Set to Contribute to Further Expansion
Dublin, Ireland, & Birmingham, UK, July 4, 2016 -- Heavyweight IT marketing expert Trevor Richer is joining VoiceSage as the Head of Marketing with a brief to invigorate its ambitious growth plans.
Richer brings 20-plus years of senior strategic marketing management experience to a role created especially for him. His most recent high-profile responsibility was at Vodafone (2012-16), where he led its cloud and Internet of Things product marketing drives.
Prior to that role, Richer gained significant experience in both the technology and customer service industries, dating back from the 80s, when he joined Datapoint as European Marketing Manager. He is a Fellow of the Chartered Institute of Marketing, the Institute of Direct Marketing, and served with the Direct Marketing Association on the Contact Centre Council for a number of years.
As Head of Marketing, reporting to the firm’s Sales and Marketing Director, Richer is now tasked with accelerating VoiceSage’s ambitious 2016 growth programmes, centred on the launch of new marketing programmes around the firm’s ‘SMS conversations and visual touch messaging’ technologies.
That’s expected to be in a number of target verticals, helping brands lower costs and improve the experiences of their customers in areas such as credit collection, delivery and appointment confirmations, and other high-volume business processes.
Commenting on his new challenge, Richer notes that, "VoiceSage has enviable, mature and advanced flexible mobile communications capabilities, as well as a genuinely bold and exciting roadmap to meet the challenges of customer communications initiatives in Europe and America."
"I look forward to bringing my marketing skill set to bear and getting VoiceSage to its next stage of success."
Welcoming Richer on board, James J Kett, Chief Executive Officer of the company, adds, "Trevor’s immense experience in developing and driving marketing programmes for contact centre and technology solutions globally, combined with our extensive customer communications stack, plus other strong recent appointments will without question put us in a very strong position for this transformational year for VoiceSage as a business, marked by rapid and expansion in to new global markets as well as continued product innovation."
VoiceSage has also made some major hires and promotions so far in 2016 to meet its growth objectives.
These include bringing on board sales director Steven Robertson who brings 20 plus years of deep industry experience to the sales role and the inward promotion of Edward Gahan as CTO, with the latter bringing 20-plus years of technology, programming and operational management experience to the role. Finally, Paul Cogan has been appointed as Chief Operating Officer (COO), bringing with him 15+ years of corporate and financial experience.
Posted by Veronica Silva Cusi, news correspondent
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More Editorial From VoiceSage
Founded in 2002, VoiceSage is a privately owned company. It enables organisations to automate voice communications - including interactive messages - from PCs to any phone, anywhere in the world, by placing thousands of personalised calls or text messages simultaneously. In this way, organisations can inform customers and efficiently complete their B2C communications tasks, while at the same time freeing up skilled customer service personnel to concentrate on revenue generating activities.
Published: Tuesday, July 5, 2016