News : Vonage Announces Brand Revitalization
Holmdel, NJ, USA, Oct. 30, 2019 -- Vonage (NYSE: VG), a global business cloud communications provider, announced its brand revitalization, presenting a company united to change business communications. With this brand revitalization, Vonage is demonstrating its position as a B2B communications SaaS provider for a new era.
"As people have searched for new, more effective means of communicating, Vonage has been there, leading through change and evolving with customer needs by helping businesses focus on what really matters - keeping their employees connected to each other and to their own customers and prospects in meaningful ways," said Alan Masarek, Vonage CEO.
Masarek continued, "During this evolution, Vonage has held true to its roots as a technology disruptor, building on the foundations of its carrier-grade network and vast portfolio of cloud-based products and services, boldly reinventing the customer experience and transforming the way our customers do business."
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Vonage has transformed over the past six years through organic growth combined with nine strategic acquisitions, including the addition of programmable communications via the Nexmo API Platform and contact center excellence via NewVoiceMedia, to build a flexible cloud communications platform. By fully leveraging the technology and talent secured through these acquisitions under the singular Vonage brand, with a new logo, identity and strategy, the Company is reinforcing that it is able to deliver the collaboration, communications and experience needs of businesses globally.
Vonage CMO Rishi Dave commented, "As Vonage completed its transformation into a true B2B SaaS company built on the most flexible cloud communications platform in the market, we knew that the way we presented, thought about and lived our brand day to day needed to shift as well. We are proud to unveil our new look, messaging and integrated products under one brand as we continue to drive the changes in the communications industry."
Bill Haskins, Sr. Analyst and Partner at Wainhouse Research noted, "'Transformation is a term applied frequently, yet rarely witnessed – and I'd suggest Vonage provides a unique case-study in successful business transformation. We've watched Vonage evolve into today's successful B2B SaaS company, enhancing its portfolio with its carrier-grade network and adding enterprise support, API, Application and AI expertise along the way."
Haskins continues, "Of course, acquiring expertise is the easy part – the magic happens when the right technologies, the right teams, and the right leaders come together and actually deliver. You'll find Transformation delivered across Vonage's feature-set, experience, product direction, and financials – a quantified and proper use of the term, and a well-deserved badge for Team Vonage."
"We began this brand revitalization by understanding what made Vonage great in the first place and modernizing it for a new set of customers and markets. We have a strong brand legacy - who could forget the 'WooHoo' jingle associated with Vonage's disruption of the residential home phone service market back in 2001? But the Vonage of yesteryear is not today's Vonage," said Tom Furr, Head of Brand for Vonage. "Our new brand is modern, exciting, and leverages the strength of the Vonage brand legacy while marking the next phase of its evolution."
Posted by Veronica Silva Cusi, news correspondent
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Vonage (NYSE: VG) is a provider of communications services connecting individuals through broadband devices worldwide. Our technology serves approximately 2.4 million subscribers. We provide communication solutions that offer flexibility, portability and ease-of-use. Our Vonage World plan offers unlimited calling to more than 60 countries with popular features like call waiting, call forwarding and voicemail - for one low monthly rate. Vonage Holdings Corp. is headquartered in Holmdel, New Jersey. Vonage is a registered trademark of Vonage Marketing Inc., a subsidiary of Vonage Holdings Corp.
Published: Friday, November 1, 2019
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