News : Vonage Conversation API to Drive Customer Experience Through Conversations
Holmdel, NJ, USA, Oct 30, 2019 -- Vonage (NYSE: VG), a global provider in business cloud communications, has announced the launch of its Conversation API at the Company’s user and developer conference, Vonage Campus. As the newest addition to the Vonage API Platform, the Conversation API enables developers and enterprises to create customised, real-time conversations that maintain context across multiple channels, including messaging and voice.
Businesses are realising that moving towards a conversational model is a more natural form of communicating with their customers. Providers today are moving toward a conversation model to address the shift in consumer behavior in recent years that has been largely driven by the proliferation of social channels, as well as smartphone penetration, the availability of low cost/high-speed bandwidth and the rapid advancement of practical AI. This focus on the power of conversation is enabling new and exciting commercial models, including Cognitive Commerce and Conversational Commerce.
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"Brands are increasingly competing on customer experience and those that resonate the most with today’s customer are those that meet them where they are and where they feel the most comfortable - whether that’s messaging, voice, video or social," said Roland Selmer, VP of Product Management for Vonage. "The addition of Conversation API to our already extensive portfolio of APIs empowers brands to bring customer interactions together on one platform, seamlessly moving with the customer across channels, keeping track of every conversation without losing the context of the interaction - and helping them to differentiate their business in a competitive marketplace."
"The Vonage Conversation API is a timely and important product that will help enterprises simplify and enable innovative digital interactions with their customers," according to Courtney Munroe, GVP for Telecom and CPaaS research at IDC. "The Vonage Conversation API will take the complexity out of contextual omnichannel communications, while enabling a personalised and streamlined customer engagement process."
Selmer added, "In addition to enabling developers to quickly implement a multi-channel ready solution to easily reach users on the channel they prefer while preserving that native experience, the Conversation API also eliminates the need to employ multiple vendors and the development time needed to manage them."
Vonage’s Conversation API is currently in beta.
Posted by Veronica Silva Cusi, news correspondent
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More Editorial From Vonage
Vonage (NYSE: VG) is a provider of communications services connecting individuals through broadband devices worldwide. Our technology serves approximately 2.4 million subscribers. We provide communication solutions that offer flexibility, portability and ease-of-use. Our Vonage World plan offers unlimited calling to more than 60 countries with popular features like call waiting, call forwarding and voicemail - for one low monthly rate. Vonage Holdings Corp. is headquartered in Holmdel, New Jersey. Vonage is a registered trademark of Vonage Marketing Inc., a subsidiary of Vonage Holdings Corp.
Published: Friday, November 1, 2019
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