News : Warner Bros Implements SAP CRM on HANA
June 5, 2014 -- Warner Bros’ television distribution division has now replaced 11 legacy CRM systems with a single SAP CRM system running on in-memory computing platform HANA across all its global sales offices.
"It was a pretty significant challenge," said Warner Bros vice-president of project management Klaus Krug.
"On April 7 we went live in all sales offices, in all regions, in one day using the solution to sell our product. There’s a lot at stake here for our company. But one benefit is that we can use a global template. The business processes are only different where it is a requirement, otherwise it’s now a homogenous process."
With changes in methods of distribution from television to digital outlets like Amazon and Netflix, Warner Bros’ wanted to ensure they were using a product that was flexible enough to morph with a business in flux.
Posted by Veronica Silva Cusi, news correspondent
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Published: Monday, June 9, 2014