News : Web RTC product set to change shape of UK voice communications
Recognising a gap in the market for businesses to make secure, encrypted voice calls using the same technology – from any device, anywhere in the world – Vapour began exploring the possibilities for commercial users.
Eight months later the result is Höllr – a voice communication application built for channel partners and businesses alike. Delivered via the backbone of Vapour’s secure UK network, its features remove the barriers of time, format and location, to achieve conversation clarity. Calls can also be recorded and reported on, for organisations that rely on data-driven decision making.
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Commenting on the reasons for this latest innovation, Vapour’s CEO Tim Mercer said: "Voice communications is changing, in terms of how we consume it, the expectations we place on it, and the potential it has to transform our businesses.
"Consumer tech brands have really capitalised on this, and the use of Web RTC has been inspiring in this respect. But in the commercial market, organisations have continued to be plagued by the limitations of solutions like VoIP. Voice over Internet Protocol is actually rich in potential but it has been delivered by traditional suppliers that don’t truly understand the technology involved. As a result, products such as Skype – which could have revolutionised how companies communicated –have been met with little but frustration in the corporate environment."
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Established in 2008, ResponseTap is a Call Intelligence specialist, with offices in Manchester, London and the USA. With more than 2,200 worldwide clients, the company continues to be run by its two founders Richard Hamnett and Ross Fobian, with investment from Eden Ventures, Beringea and Enterprise Ventures.
Published: Thursday, August 31, 2017
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