News : We’ll Be Top Dog Says National Accident Helpline
Known for its TV ads featuring an "underdog" figure with broken arms, legs and crutches, it is raising funds ahead of the float next month.
The group, which is being advised by Espirito Santo, takes calls each year from customers seeking compensation for accidents either on the road, at work or in hospital as a result of clinical negligence.
After stripping out hoaxes and accidents which are clearly the fault of the caller, it passes 74,000 of those calls on to its panel of 53 law firms who pay a fee for the service.
Chief executive Russell Atkinson said: "The first call I ever listened to was a chef who had tripped on councilowned stairs, broke his leg in three places and could not work for a year.
"A lot of people don’t have the confidence to call a lawyer directly. They feel like an underdog.
"We act as a sympathetic intermediary. We want them to get justice and restore their quality of life."
The company intends to use the money it is raising in the float to make acquisitions in the "fragmented" sector. It is also hoping to extend the range of services it offers its customers into areas such as car hire following a road accident.
Posted by Veronica Silva Cusi, news correspondent
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About National Accident Helpline:
National Accident Helpline is an injury claims management company in the United Kingdom. It is a private, for-profit company.
Published: Wednesday, April 30, 2014