Bangalore, India, Aug 24, 2020 - IBM has announced that trek-to-travel provider Wildcraft India Solutions, has selected IBM to implement a Customer Relationship Management (CRM) as-a-service-platform to drive customer advocacy and enhance customer experience.
The solution developed by IBM Services is powered by Artificial Intelligence (AI) & Machine Learning (ML) capabilities and analyses customer interactions with Wildcraft India Pvt. Ltd at multiple touch-points. This 360-degree view of every shopper will help the company provide its customers a personalized shopping experience across all its channels.
As part of this new CRM solution, Wildcraft is introducing a virtual chatbot on their website and via WhatsApp. This virtual chatbot will be available in English and eight Indian regional languages (Hindi, Marathi, Bengali, Kannada, Oriya, Telugu, Tamil and Malayalam).
"At Wildcraft, we have always believed in harnessing the power of the unknown. In the last couple of months, we have been able to reach out to some of the remotest areas in the country to enable everyone to be safe and be ready. A lot of these consumers are first time users of Wildcraft and it was necessary to create a mechanism to reach out to them effectively. Partnering with IBM allows us a robust technology driven platform to understand our consumers and their wants. This will help us make our products better and customise them according to the larger needs," said Gaurav Dublish & Siddharth Sood, Co-Founders, Wildcraft India.
"We are proud to partner with Wildcraft to drive customer advocacy for higher brand affinity. IBM’s CRM-as-a-service platform has equipped Wildcraft with a 360-degree view to map their customers’ journey – from prospect, to customer, to brand advocate. Every customer will be nurtured at each stage to harness the real power of CRM, in today’s challenging times of the COVID-19 pandemic," says Kamal Singhani, Managing Partner, Global Business Services, IBM India/South Asia.
Posted by Veronica Silva Cusi, news correspondent
Source: https://www.crn.in
About IBM:
With more than 30 years voice research and more than 150 voice patents, IBM is key industry player providing access to data through end-to-end voice integrated solutions. IBM also makes chips for a wide range of devices from the world’’s most powerful computers to the smallest cell phones.
Published: Tuesday, August 25, 2020
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