News : Wipro and Harte Hanks to Offer Marketing Technology Services
East Brunswick, New Jersey, USA and Bangalore, India, March 15, 2017 -- Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a global information technology, consulting and business process services company, announced its partnership with Harte Hanks to offer marketing technology services. As part of the multi-year engagement, Wipro will upgrade Harte Hank’s data analytics and applications platform, create a scalable operating model and simplify IT related processes for the company. Harte Hanks (NYSE: HHS), is an American marketing services company specializing in omni-channel marketing solutions including consulting, strategic assessment, data, analytics, digital, social, mobile, print, direct mail and contact center.
Additionally, the two companies will jointly go-to-market with marketing technology services aimed at the needs of Chief Marketing Officers.
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Karen Puckett, Harte Hanks Chief Executive Officer said, "We believe that combining Harte Hanks’ agency expertise with Wipro’s global technology systems delivery capability will help us offer marketers a great value proposition. Wipro’s strong reputation with CIOs and CTOs as a leader in IT services and systems integration combined with Harte Hanks’ strength in marketing services and mindshare within the Chief Marketing Officer community will complement each other, and greatly benefit our customers. We have already witnessed some early success with marquee wins, together."
Srini Pallia, President, Consumer Business, Wipro Limited said, "With evolving customer preferences, consumer brands and clients expect more meaningful, consultative industry insights from their marketing partners. The focus has shifted from a segment-based targeting strategy to one that establishes a one-on-one, personalized relationship with end customers. Wipro’s investments in cognitive & data insights platforms and ready-to-deploy technology solutions is a key enabler in this journey. With the Harte Hanks partnership, Wipro is expanding its catalog of services, and is geared to offer Marketing as a Service to its marquee clients. We are excited about this partnership, and are already witnessing good traction with our existing client base."
Posted by Veronica Silva Cusi, news correspondent
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Wipro Technologies is the global IT services business of Wipro Limited. Wipro delivers technology solutions to 18 countries, across four continents.
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Published: Friday, March 17, 2017
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