News : Wipro Makes Investment in Harte Hanks
San Antonio, TX, USA, Jan. 24, 2018 -- Harte Hanks (NYSE:HHS), a provider in developing customer relationships, experiences and interaction-led marketing, announced Wipro LLC (a wholly owned subsidiary of Wipro Limited) would make an investment in the company and the companies announced a joint go-to-market strategy to bring combined marketing and marketing technology services to large global brands.
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Karen Puckett, Harte Hanks’ Chief Executive Officer said, "Since announcing our joint go-to-market strategy in March, it has become clear that the opportunity to help customers to more effectively utilize marketing technology combined with providing consulting and strategy is sizable and valued in the marketplace. With this investment, Harte Hanks will formalize its relationship with Wipro and step up our combined go-to-market efforts."
"Wipro’s investment in Harte Hanks reflects our continued commitment to offer leading-edge marketing technology and digital services that cater to the needs of Chief Marketing Officers and marketing professionals, across industry segments. This investment strengthens our existing partnership with Harte Hanks and enables us to address a key industry challenge by offering ‘Marketing as a Service’," said Srini Pallia, President, Consumer Business Unit, Wipro Limited.
Posted by Veronica Silva Cusi, news correspondent
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