News : WNS Launches Brandttitude™
New York, NY, USA, & Mumbai, India, March 24, 2017-- WNS (Holdings) Limited (NYSE: WNS), a provider of global Business Process Management (BPM) services, announced the launch of WNS Brandttitude™ - a cloud-based business intelligence analytics platform designed to track brand performance, understand customer behavior and perceptions, and identify buying patterns. This platform provides multi-dimensional insights across complex and disparate data sources.
"For clients to propel their businesses forward, they must be able to translate massive amounts of data into meaningful and useful business intelligence. Consolidating, managing and analyzing available information is an increasingly complex process," said Keshav Murugesh, WNS’ CEO. "Organizations today need a real-time solution that leverages technology, analytics and deep domain expertise to generate actionable and reliable business insights. The WNS Brandttitude™ platform enables clients to better understand their end-customers, compare themselves to key competitors, and take smart, data-driven actions to transform their brand performance."
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Posted by Veronica Silva Cusi, news correspondent
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