Santa Cruz, CA, USA, Nov, 2019 -- X2Engine, Inc. announced that its flagship product, X2CRM, was recognized for the first time in Gartner, Inc.'s 2019 Magic Quadrant for CRM Lead Management. Gartner evaluated X2CRM and 14 other Lead Management technology vendors for the report, which is aimed at helping application buyers choose the lead management solution that best meets their requirements.
Gartner defines CRM lead management as "the process of capturing leads, tracking their activities and behavior, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team."
Magic Quadrant inclusion was based upon a product's ability to meet and/or exceed expectations within a number of areas, including:
Multichannel lead management
Integration with other applications
Gartner notes, "Marketers see analytics and content management as key to CRM lead management success. In response, vendors are facilitating the delivery of content across multiple channels and orchestrating better marketing and sales coordination."
"It is a true honor to be recognized among market leaders in a second Gartner Magic Quadrant this year," said David Buchanan, CEO at X2Engine.
Lead Management, an integral part of sales force automation (SFA), connects sales and marketing efforts to improve revenue by expediting the internal qualification process, creating a consistent customer experience, and identifying ongoing interactions to eliminate de-duplication, overlapping opportunity or lead assignments, and ownership problems. Read about how X2CRM de-duplicated and consolidated over a quarter-million lead records for a global franchise.
X2CRM is an enterprise CRM solution that provides sales force and marketing automation, service, collaboration tools, and a workflow engine.
Posted by Veronica Silva Cusi, news correspondent
X2CRM | X2Engine, Inc. of Santa Cruz, California, is a leading provider of commercial and open source Customer Relationship Management (CRM) software and cloud services. X2CRM was founded in 2011 by John Roberts, a SugarCRM co-founder and CRM entrepreneur. X2CRM is fully internationalized and has been installed on over 24,000 public and private cloud servers across 160 countries.
Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients leverage technology to achieve business success. Gartner’s businesses consist of Research, Consulting, Measurement, Events and Executive Programs. Founded in 1979, Gartner has over 3,800 associates, including approximately 1,000 research analysts and consultants, in more than 75 locations worldwide.
Published: Monday, November 11, 2019
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