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News : XOJET Selects Marketo to Propel Customer Engagement and Efficiency
San Mateo, CA, USA, Aug. 10, 2015 -- XOJET, a private on-demand jet charter company, has chosen Marketo's Marketing Engagement Platform to communicate on a one-to-one level with its customer base and create better synergy between marketing and sales.
XOJET sought a solution that was going to help it to deliver personalized and meaningful content to customers and prospects while maintaining its brand persona. A key objective for the team was to make sure the company's overall brand presence aligned with discerning clientele they serve.
XOJET chose Marketo for the platform's ability to better align its sales and marketing teams through an intuitive and high-efficiency solution. In addition, the company will use Marketo to drive thoughtful conversations with its audience, with the aim of deepening client relationships. XOJET plans to transform the way it conducts marketing by segmenting conversations with individuals based on their interests and interactions with the brand.
"Marketo is the solution that best aligns with how XOJET wants to serve its clients," said Shari Jones, chief marketing officer of XOJET. "From flying in the air to receiving an email, we want to ensure we are providing our clients with a personalized and sophisticated experience. Marketo will allow us to get a 360-degree view of our marketing programs and better manage the conversations happening with our audience."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Managing Change
XOJET, a TPG portfolio company founded in 2006, has become the industry''s premier private aviation services company, serving more than 5,000 clients worldwide. Our unique business model combines the flexibility of on-demand flying with a world-class service and operations infrastructure that is dedicated to providing the highest levels of client service at every point of their travel experience.
Marketo provides easy and powerful marketing automation software with everything a marketer needs: email, social, analytics, lead management, and more.
Published: Wednesday, August 12, 2015