News : YA Deploys Workfront to Support Growth
Silicon Slopes, UT April 6, 2016 -- To support its business growth and business transformation, YA, an engagement marketing and promotional company, implemented Workfront to meet faster time-to-market requirements while remaining committed to executional excellence. Because all employees now have visibility into the campaigns being run monthly, YA has seen strong efficiency improvement across the organization.
Prior to deploying Workfront, project managers used several approaches to communicate project goals to their cross-functional team colleagues, but did not have a comprehensive view of communications or milestones across all of the 300-500 campaigns running monthly. And although they already had a legacy time-tracking system in place, they wanted a single, integrated project and resource management solution that would enable better collaboration, visibility and accountability.
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"We absolutely see the benefits of greater standardization, transparency and accountability," said Chris Behrens, YA President and CEO. "In Workfront, every project has clear deliverables and deadlines. With every functional team using the solution, we gain efficiencies across the board — from proposal development to project delivery."
"Looking ahead, we can see the value of adding Workfront functionality to help us become more efficient while we simultaneously transform and grow our business," said Janeen Coyle, YA Senior Vice President, PMO and Client Delivery.
Published by Laura Collins, Editorial Management
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