News : Zebra Technologies MPact Beacons Now Support Eddystone Protocol
Lincolnshire, IL, USA, June 6, 2016 -- Zebra Technologies Corporation (NASDAQ: ZBRA), a global provider of solutions and services that give enterprises real-time visibility into their operations, announced that through a collaboration with Google, the Zebra MPact beacon portfolio now supports the Eddystone™ protocol, an open beacon format that supports Android™ and iOS™ devices. Eddystone is a scalable Bluetooth Low Energy (BLE) beacon format that supports more effective mobile marketing engagement by allowing marketers to reach shoppers, guests and diners via the Chrome browser on any Android™ or iOS device.
By using Zebra MPact beacons, mobile marketers will now be able to easily engage with any customer who has a Chrome browser installed on their mobile phone running Android or iOS.
Jill Stelfox, vice president and general manager of Location Solutions, Zebra Technologies
"Retail and hospitality organizations are in constant pursuit of ways to improve customer engagement, prioritizing a high-touch, personalized experience for the shopper by strengthening the relevance and effectiveness of mobile marketing interactions. Zebra is an innovation leader in BLE and location technologies. By supporting the Eddystone protocol, the MPact portfolio will help retailers, hoteliers and restaurateurs increase meaningful interactions with their customers while simultaneously improving privacy and security during the user experience."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - The Name Game
More Editorial From Zebra Technologies
About Zebra Technologies:
With the services Zebra (NASDAQ: ZBRA) provides, enterprises become as smart and connected as the world we live in. Real-time information – gleaned from visionary solutions including hardware, software and services – give organizations the competitive edge they need to simplify operations, know more about their businesses and customers, and empower their mobile workers to succeed in today's data-centric world.
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies.
Published: Tuesday, June 7, 2016