News : Zendesk Builds Dedicated Customer Engagement Application for Facebook Messenger
San Francisco, CA, USA, April 12, 2016 -- Zendesk, Inc. (NYSE: ZEN) announced Zendesk Message, a dedicated application built for businesses to address the unique characteristics of messaging and the growing demand for customer interactions within this channel. Integrated with the Messenger Platform, Zendesk Message combines the power of automated interactions with live support conversations in Messenger to quickly and efficiently assist customers.
"Messenger is more than just another support channel — it’s becoming the destination where customers can browse, buy and receive important information," "Today’s businesses must meet customers wherever they are and combine the personal touch of human interactions with the convenience of automated activities through bots," said Royston Tay, general manager of messaging at Zendesk.
"Spring is excited to partner with Zendesk to incorporate human messaging as part of Spring’s Personal Shopping bot on Messenger," said Alan Tisch, co-founder and CEO of Spring. "Bots on Messenger are a prime example of how conversational commerce is developing, and Spring is thrilled to work with Zendesk to deliver users a shopping experience that seamlessly integrates automated personal shopping with best-in-class concierge customer support."
Posted by Veronica Silva Cusi, news correspondent
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Published: Wednesday, April 13, 2016
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