News : Zmags Appoints Beth Moriarty as SVP of Products and Business Development
Boston, May 28, 2015 -- Content marketing technology providers Zmags announce the appointment of Beth Moriarty to senior vice president of products and business development. Moriarty joins Zmags during an important growth phase led by the launch of the Creator content marketing platform. As an industry expert in cloud-based technologies and operations, Moriarty will lead products, channel partner management, global services and marketing.
"Beth’s high energy and open leadership approach will be instrumental in addressing the enormous opportunity presented by Creator for marketers to generate engaging content that increases conversion rates and gross merchandising value," said Brian Rigney, CEO of Zmags.
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Moriarty brings 15+ years of product strategy, management and development experience to the Zmags executive team. Most recently, she served as the vice president of products at CashStar where she established the product team, launched and managed the Client Advisory Board and created the product roadmap and strategy. Prior to CashStar, Moriarty was senior director, product operations, at Zmags partner Demandware, leading product strategy and the product owner team.
Earlier in her career, Moriarty held product management, services, partnership and account management positions at Arigo, MHS, Inc., TrueAdvantage, Schneider Logistics, and i2 Technologies.
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Published: Friday, May 29, 2015