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News : Zmags Debuts Creator Content Marketing Platform
Boston April 28, 2015 -- Content marketing technology providers, Zmags, announce the full commercial launch of its Creator platform, giving in-house marketing professionals the tools to rapidly deploy digital experiences without the need for complex coding.
"Creator has made me rethink how I design and create content for the web," said Paul S. Carroll, vice president, Digital and E-commerce Creative at New York & Company. "It’s amazing — like taking a straitjacket off. And the results? User engagement has been comparable to some of the biggest weekends in the retail calendar."
Creator is based on an experience canvas that includes drag-and-drop tools, asset libraries and widgets; it reduces the time and complexity from ideation to publishing content on a website.
Creator effectively removes IT or agency resource costs from any given omni-channel deployment or Web campaign by allowing even the technical novice to create and publish rich content.
Today's Tip of the Day - Understand Your Business
More Editorial From Zmags
Zmags provides the technology businesses need to deliver instant digital gratification. The Zmags content marketing technology is built for marketers who want to create attention-grabbing digital experiences but don’t have time for lengthy technology learning curves and custom development. The Zmags Creator and Publicator platforms enable companies to rapidly create and publish memorable digital experiences without writing a single line of code. Over 1,500 of today’s leading companies trust Zmags to help them instantly connect with their customers in the moments that matter.
About TECHMarket Communications:
TECHMarket Communications delivers PR and social media services for emerging technology companies around the globe.
Published: Friday, May 1, 2015