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News : Zoho Adds Social Marketing, Sales Intelligence to CRM Service
Oct 9, 2014 -- SMB cloud apps developer Zoho is looking upmarket with a new offering that combines its core CRM offering with more than a half-dozen other services that the company offers as separate services.
The capabilities included in CRM Plus range from social and email marketing tools to one of its newer innovations, a real-time sales intelligence service called SalesIQ.
The tool helps salespeople filter and prioritize prospects based on certain predetermined parameters such as how a person landed on the company website.
Leads are segmented and visualized as a series of concentric rings. It even allows them to start chats with website visitors.
Another brand-new service allows businesses to capture information from their Google AdWords accounts and marry it with CRM data.
Zoho's new offering is targeted predominantly at midsize companies that are looking to automate workflows between sales and marketing teams.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Understand Your Business
More Editorial From Zoho Corporation
About Zoho Corporation:
Zoho Corporation founded in 1996, is located in Chennai, Tamil Nadu, India. The company was founded and headed by Sridhar Vembu. who earlier worked in Qualcomm USA.
Published: Monday, October 13, 2014