Austin, TX, USA, Aug 10, 2021 -- Zoho Corporation, a global technology company, announced Canvas for Zoho CRM, a design studio for CRM personalization. Canvas enables businesses to create their own CRM interfaces that are better suited to the role of each employee, without IT or developer involvement. It helps simplify complex CRM implementations into streamlined and contextual employee-facing experiences.
Data and workflow customization can render a CRM system too complex for most employees, and personalizing the CRM for each employee's role involves too much development effort and cost. As a direct result of this complexity, productivity drops, employees become disengaged, CRM adoption struggles, and ROI can suffer. With Canvas, companies of all sizes can avoid these issues and enjoy the breadth of functionality offered by a general-purpose CRM and the specialized experience offered by a vertical CRM.
"A lot of CRM software already offers an abundance of personalization for customer experiences, but the same is not true for employee experiences. As a result, everyone's using the same system and paying the productivity tax for no reason." said Mani Vembu, COO of Zoho, "Imagine a reality where the system is tailor-made for each employee's role. That is true all-around personalization, and that's what we're bringing to market with Canvas. We believe it's a more natural solution to the challenge of software adoption. Our ultimate aim is for businesses to create enterprise-wide software experiences with consumer-grade simplicity."
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"Arctic Spas has been using Zoho One for a few years now with dozens of integrations, extensions, Flows, and APIs in the environment, and a heavy emphasis on CRM as the core of our deployment. We collect a ton of information about our web leads and like to keep track of as much of that information as we can. I've tried many different options to organize the data but previously, it was difficult to ensure the most relevant information was exactly where it needed to be. Canvas makes things simple. It's simple to understand and quite easy to navigate around. I was able to build a view for our leads that shows all pertinent info in one place--it's simple to navigate and easy to find anything in seconds. The ability to customize where everything is into different elements on the same page, or even tabs, has made life a lot easier for all my users. Our dealer approvals process is now 90% faster because people have easy access to the information they need, all organized in a way that makes sense for our business. The customization it's given us will continue to improve our productivity as we expand our usage. Canvas is simple to use and easy to understand, and is making life a lot easier for all our users." - Arctic Spas, Mike Sigvaldason, Corporate CRM Administrator
"Canvas has allowed us to have different views for different departments in our company. Our client success team wants to see all of the licenses that the current client has in the "Accounts" module. Whereas, our training team wants to view all of the training details for the contacts within that account. The Canvas builder not only allows us to have this customization, but we are also able to edit the layout to match our company’s brand. Another area of Canvas that has been really useful for us is the ability to add tabs and use sections to create the layout. This has made it easier for us to view information quickly." - Bluelight LLC, Nicole Lynch, Process Specialist at Blue Light LLC
"An organization's customer experience can be impacted by the employees' experience and the tools they use. High platform complexity and low adoption can affect employee engagement and drive down the ROI of CRM implementations. This is a universal problem." said Greenberg, "A simple no-code approach to help companies build their own software experiences is one of the more elegant solutions to that universal problem. It can greatly help drive platform adoption and create success for the organization." - Paul Greenberg, Founder, Managing Prinicipal of The 56 Group, LLC
"Solutions like Canvas turn the paradigm of teams conforming to tools on its head. Canvas is for teams as personalization and engagement optimization engines are for customers—creating contextual, personalized, and relevant environments to elicit valuable outcomes. Instead of learning how to work with CRM, Canvas empowers organizations to design a user’s experiences with CRM based on how individual teams want to and need to work." - Liz Miller, VP & Principal Analyst at Constellation Research
"Everybody knows how important personalization is from a customer's perspective, but there is less emphasis on the role personalization plays in order for employees to create/deliver those personalized experiences. Canvas for Zoho CRM focuses on that side of the equation, providing employees with tools to more easily and efficiently create their own workflows and processes, which in turn improves their ability to deliver those personalized experiences customers want." - Brent Leary, Co-Founder & Partner, CRM Essentials
Pricing and Availability
Posted by Veronica Silva Cusi, news correspondent
About Zoho Corporation:
Zoho Corporation founded in 1996, is located in Chennai, Tamil Nadu, India. The company was founded and headed by Sridhar Vembu. who earlier worked in Qualcomm USA.
Published: Wednesday, August 11, 2021
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