Customer experience will be a top GCC business priority in 2020, agreed upon by 96 percent of the region’s IT decision-makers, according to a new YouGov survey launched today at GITEX Technology Week.
In the YouGov survey of 304 GCC IT decision-makers, 80 percent ranked customer experience as "very important," and 16 percent as "somewhat important." The GCC’s customer experience push supports business goals: sales and revenue (42 percent), bottom line (22 percent), and traffic leads (14 percent).
"The finding that nearly all GCC organizations surveyed are prioritizing customer experience demonstrates that 2020 is the year when all aspects of customer interaction become critically important for business success," argues Gergi Abboud, Senior Vice President and General Manager, SAP Middle East South. "GCC organizations that optimize customer experiences can design products based on customers’ needs, better predict demand and enhance procurement, and deliver products and services that can maximize customer happiness."
While most respondents successfully collect customer feedback across all touchpoints (52 percent), and optimize customer experiences (66 percent), there is room for improvement. A little less than half of organizations value a mix of direct communication, social media, surveys, and customer ratings and reviews.
"GCC organizations need to work with technology vendors to digitally transform and modernize their technology infrastructure to meet the demands of the Experience Economy," added Gergi Abboud. "Competitive organizations can interpret and analyse experience (x-data) and operational data (o-data) to improve the four core business experiences: customer, employee, product, and brand experiences."
Oman Oil and Orpic Group Leads Middle East South Customer Experience Innovation
Oman Oil and Orpic Group underwent a digital transformation project with a foundation of SAP CX solutions implemented across the Group. The solution offers the Group with an internal library of customer order history and a B2B customer portal.
"In order to support the Group’s global footprint and Oman’s economic growth, Oman Oil and Orpic Group needed differentiated solutions to transform its customer experiences " said Gilles Rochas, General Manager Polymer Marketing. "Our digital transformation with SAP has led to faster onboarding of customers, mobility for our sales staff with full visibility, and customers that can place orders on self-service portals. It has enabled an enhanced customer service, with agents now having full order history".
Abdul Latif Jameel Motors and alfanar Electric Division Drive Saudi CX Innovations
One of Saudi Arabia’s diversified businesses, Abdul Latif Jameel, rehauled its management processes and performance through a dedicated resource planning system, named JSAP. In April 2019, the program won the Gold Award for Business Transformation in the SAP Quality Awards.
Faisal Abdalla, Vice President of Abdul Latif Jameel Motors said: "ALJ is one of the GCC’s key businesses leading on digital transformation through JSAP, one of the world’s biggest SAP automotive implementations. Its success has seen internal performance and efficiency improved dramatically, reducing vehicle sales delivery lead times and customer order conversion times by over 50%, and ultimately maximising customer satisfaction."
The Saudi Arabia-based alfanar Electric Division, the electrical equipment and supplies arm of Alfanar Group, has digitally transformed with SAP with an emphasis on transforming customer experiences.
"As Saudi Arabia’s market continues to grow, alfanar Electric Division needed one digital platform to understand and act on our customer needs in real-time," said Jameel Khan, Manager SAP Center of Excellence, alfanar Co. Saudi Arabia. "By combining customer data with operational data, alfanar Electric Division can better service to our customers, enhance our electrical materials supply chain, and boost our sales and products. Ultimately, we can better support our growth and meet the Kingdom’s 2030 vision."
Employee Experiences Ranks Highly for GCC Organizations
Survey respondents are also bullish on enhancing employee experiences – with 88 percent ranking it as "important" for their 2020 business success, and 60 percent agreeing that they maintain a "high level" of employee engagement and feedback. Most GCC organizations plan to use performance reviews (55 percent), plus surveys (50 percent), social media (42 percent), and online employer ratings (31 percent).
Posted by Veronica Silva Cusi, news correspondent
SAP is a business software company – with more than 100,000 employees at sales and development locations in more than 50 countries worldwide.
Published: Monday, October 14, 2019
|1.)||Call Center Studio|
Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.
PH: +1 512-872-7565
|2.)||Computer Data Services, LLC|
Get the benefits of an expensive, on-premise telephone system without the high price tag and annoying maintenance.
- Never miss another phone call
- No more busy signals
- Feature rich
- Answer your calls from anywhere
Megacall provides a fully customised Virtual Switchboard software for all companies (including IVR service). No matter the size of your business, our services adapt to the needs of each client.
Are you looking for a more effective way to communicate with your customers? Discover the advantages of using the IVR and how it can help in your communications.
PH: +34 952 667 511
MightyCall's IVR that will increase your business’s efficiency at a fraction of the cost of a secretary. Your auto-attendant is designed to:
- Greet callers
- Deliver necessary information
- Forward calls to the appropriate extension
- Take human error out of the system
PH: +1 (888) 256-8312
Provide your customers with an effortless self-service experience. Easily create menus using predefined or custom prompts and data dips and route customers to live agents when needed.
Enable your customers to make payments and access information 24/7 at their convenience. Request a quote or live demo today.
The SPEED solution solves for service level issues while cost optimizing the environment with automation.
Provides an enhanced way to speed up & optimize invoking temporary agent skills configuration changes into the contact center environment.
Speed allows you to schedule both future changes & temporary changes that auto-revert back to the original state when scheduled time expires.
*Automated / Scheduled Temporary Agent Skills Configuration Management
*Immediate Temporary or Reoccurring Schedule Skills Configuration Changes
*Easy to Use/Operations Administration Focused
*Descriptive Monitoring Activity Dashboard
*Detailed “End to End’ Audit Trail and Performance Monitoring