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Industry Research : 99% of Customer Service Executives Recognize Using Chat with Customers Strengthens Customer Experience

#contactcenterworld, @Clickatell

99% of Customer Service Executives Recognize Using Chat with Customers Strengthens Customer Experience

Clickatell's new Chat Commerce Trends Report finds 88% of CX leaders agree that using chat channels for payments will help meet revenue goals

Clickatell, CPaaS and Chat Commerce provider, launches its latest Chat Commerce Trends Report, revealing 99% of customer service executives recognize benefits to using chat with customers to bolster customer experience and drive revenue and growth for their businesses.

Customer service teams are increasingly responsible for revenue with 81% saying they are compensated based on performance and sales within their teams. These executives are facing challenges in achieving results with 95% saying there are technology or process challenges in their departments hindering success. Notably, 43% said their customers find their payment technology hard to use, and 41% said reporting and analysis is disjointed.

"Revenue-generating responsibilities of customer service departments have significantly increased, while many of their technical capabilities have remained the same," said Pieter de Villiers, Co-Founder and CEO at Clickatell. "With rising revenue expectations should also come the tools and investments that help customer service departments meet them. Chat Commerce providing seamless and secure engagement and transactions that allows representatives to support customers along their entire path to purchase, while also encouraging the opportunity for increased sales."

Customer service executives trust chat for sales and payments

Overwhelmingly, (96%) of customer service teams in these revenue producing departments are responsible for taking payments from their customers, and yet, more than half still use antiquated processes, such as sending a bill or invoice (60%) or taking credit cards (53%). 97% of leaders agree customer service teams would benefit by using chat-to-pay technology and nearly half (48%) of organizations that don't currently accept chat payments plan to do so in the future. Additionally, 88% of leaders agree that using chat channels for payments will help meet revenue goals; 97% said that chat payment investments pay for themselves.

WhatsApp, Google Chat and Facebook Messenger are the chat apps most used by customer service teams:

  • WhatsApp (47%)
  • Google Chat (40%)
  • Facebook Messenger (31%)
  • Instagram Chat (30%)
  • Apple Messages (23%)
  • WeChat (23%)
  • Telegram (21%)
  • Discord (15%)
  • Snapchat (15%)
  • Line (6%)
  • Viber (5%)
  • Signal (5%)

 

99% surveyed find a significant number of benefits when using chat with customers including the following:

  • Faster response times
  • Simple and easy for customers
  • Improved customer satisfaction
  • Increased customer engagement
  • Convenience for customers
  • Reduced call center costs
  • Stronger customer relationships
  • Improved agent efficiency
  • Continuation from existing or saved chat history
  • Lower risk of fraud

The survey findings also noted that email (30%) and chat apps (27%) are the most preferred channels for customer service agents, while phone calls (19%) are least preferred.

#contactcenterworld, @Clickatell


About Clickatell:
Company LogoTodays' consumers spend more time on chat like text, Instagram, Facebook Messenger, and WhatsApp than apps, and they expect a high degree of convenience in the way brands serve them. With offices in San Francisco, Toronto, Cape Town, and Lagos, Clickatell serves more than 15,000 global brands, ranging from Fortune 500 organizations to well-known consumer brands and small businesses in over 220 countries worldwide.
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Today's Tip of the Day - Motivation & Charity Work

Read today's tip or listen to it on podcast.

Published: Monday, April 4, 2022

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2023 Buyers Guide Translation Services

 
1.) 
101 translations

Since 2002 101translations has been providing fast, reliable and cost-effective language translation services for a wide range of industries, including major players in the contact centre market. Our professionals have experience with the translation of materials such as training videos and interactive courses, conversation transcripts, legal documentation, websites, and much more.

We work into every language in the world, from Abkhazian to Zulu.

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OpsTel Services

Platform Data Transformation
OpsTel is proud to provide our clients with a software automation service that is used to aid in the transition from one platform to another utilizing both speed and accuracy. Whether it is going from premises to premises, premises to cloud, premises to private cloud or even a hybrid deployment; OpsTel has the ability to help cut your transition time so you can focus your efforts on remaining architecture priorities.

We’ve observed conversions as high as 85% - in as little time as 30-minutes - with remaining client specific complex integrations being done by employees or professional services of your choice leveraging our Platform Data Transformation™ solution.

Features include:

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3.) 
Tru29 Outsource Solutions Inc.

Back Office Solutions
Although the customer-facing type of tasks is essential to good customer experience, tasks being done in the background is as important.

Tru29 has been providing this type of outsourcing solutions to various businesses across the globe so you can be assured of a reliable and experienced workforce.
 

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Upcoming Events

Europe's leading call & contact center event is now arriving at the U.S., showcasing the latest and most effective technologies, strategies and advancements to industry professionals who are looking to excel in the customer engagement world!

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