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Industry Research : AI to the Rescue: First Aid for Busy Contact Centres in Local Government

#contactcenterworld, @PRArtistry

Author: Henry Jinman is Commercial Director of EBI.AI

Can Artificial Intelligence (AI) really deflect calls away from the contact centre? This is the question many local government organisations are asking as they strive to serve the community at reduced cost. Henry Jinman of EBI.AI outlines 7 reasons why conversational AI holds the answer.

Research suggests that the majority of calls coming into local government contact centres are about revenues and benefits, waste and recycling, planning and highways. First-line agents’ resolution rates for such calls vary significantly from 98% for waste and recycling to only 33% for revenues and benefits [i]. At a time when local government organisations face even greater pressure to deliver fast, efficient services within limited budgets, it is revealing to learn just how much it costs to handle these enquiries. For example, at one organisation in the West Midlands, the average cost-per-serve for face-to-face meetings with residents is £6.90, for telephone interactions it is £4.02 and amazingly, it costs only 15p for web self-service.[ii]

These statistics tell us that self-service really is the way to go, taking pressure off busy contact centres by deflecting the most common calls away from human agents. In fact, by implementing the latest self-service options such as chatbots and AI assistants, local governments can expect to see deflection rates between 30% and 70%

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AI to the rescue in 7 ways

So what’s behind the science and can innovations in Artificial Intelligence really hold the key to giving communities exactly what they want while allowing local governments to minimise the burden on the public purse?

Here are 7 reasons why the latest conversational AI solutions can help innovate customer service functions in local government:

  • They are super-smart – and this comes down to machine learning. Quite simply, AI assistants learn to respond to questions the more they are used. Once trained to respond to statements such as "my bin hasn’t been collected" they can then pull answers from a response store to smoothly and accurately provide fast customer service to similar statements.

  • They are fast and accurate – thanks to AI’s power to capture, sift through and analyse practically unlimited amounts of data. When integrated with a local authority’s back-office systems, chatbots and AI assistants find all the information they need to provide rapid and accurate answers to frequently asked questions.

  • AI performs like the model employee – AI solutions never get tired, they don’t need holidays, are never sick and because they don’t suffer from emotions, they never have a bad day. Instead, residents are free to self-serve any time of day or night, making it possible for council contact centres to extend their opening hours without hiring additional staff.

  • AI Assistants understand humans - using Natural Language Processing (NLP), AI assistants speak the same language as people meaning all parts of the community, especially the elderly or vulnerable, who may prefer the human touch, experience the same warm welcome they expect from their local authority, even when talking to an AI solution.

  • AI future-proofs customer service – the best AI tools can be up and running in weeks rather than months and like EBI.AI’s Lobster platform, they are technology agnostic in design. This allows local governments to customise them, whether that’s switching to other NLP frameworks or quickly deploying other channels to accommodate the needs of the community now and in the future.

  • Get it right first time around – by facilitating the all-important Proof of Concept (PoC) stage. Local governments can test out their new AI assistant before it goes live to see how well it interprets and understands common questions and then assess its tangible impact on reducing call volumes and call handling costs. Working with the right AI lab can also save on people costs. Choosing a partner with the ability to curate content, administer the AI Assistant, review conversations and improve AI training saves on resources. All that is required is a content administrator to make decisions on behalf of the local government organisation, rather than additional people to manage the AI solution itself.

AI solutions can help create cost-effective, connected councils – dealing with out-of-hours enquiries from residents can present opportunities for instant ROI. If local councils pool their AI resources, even greater savings and ROI can be achieved. Report findings also predict huge economies of scale. For example, if 20 councils collaborated on a chatbot or AI assistant the estimated savings across all 20 councils would be £2.2m

#contactcenterworld, @PRArtistry

About PR Artistry:
Company LogoA fresh approach to IT PR and Content Creation that focuses on deliverables. Whether you are looking to scale up, expand, move into new markets or sectors, or in preparation for attracting new investors, whatever your goals, PRA has the experience and skills to provide help, guidance and a useful extra pair of hands. We have over 25 years’ experience in the tech sector and we are still excited by the pace of change and innovation. We can quickly understand the essence of your business and what makes your products and services uniquely compelling. We don’t just create content we promote it and provide a monitoring service to measure success.
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Today's Tip of the Day - Do You Really Look After Your Best Customers?

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Published: Monday, August 24, 2020

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2020 Buyers Guide Help Desk Software

eGain Corporation

eGain CallTrack™
eGain CallTrack™ is a dynamic call tracking and case management solution that helps companies provide quick, high-quality, and cost-efficient resolution of customer issues across traditional and emerging interaction channels. It is one of the many innovative customer interaction products in eGain Solve™ suite, the unified customer engagement and knowledge management software suite, which helps businesses transform their traditional call centers into omnichannel customer engagement hubs. eGain CallTrack will enable you to track, manage and resolve cases and maintain service level agreements (SLA), across channels.


Knowmax is an omnichannel knowledge management platform. Our mission is to transform contact centers into resolution centers and drive customer self service.
The platform is an industry-agnostic enterprise-grade knowledge platform with components helping in easy findability of actionable information at the right time across the desired touchpoint.
PH: +91 9702626568


OneDesk's software combines Helpdesk & Project Management into one application. No need to purchase, integrate and switch between applications. Your team can support your customers and work on projects in one place. Aimed at SMBs as well as departments at large enterprises, OneDesk is frequently used by project managers, customer service, IT, professional services and more. This easy-to-use, feature-rich, and highly configurable software can manage both ticket & task workflows.
PH: (514) 731-6878

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