Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties

Become a Basic Member for free. Click Here

Industry Research : Almost Half of Australian Consumers Think Personalized In-store Technology Enhances the Shopping Experience

#contactcenterworld, @SOTI_Inc

According to a recent survey from SOTI, a provider of mobile and IoT management solutions, 44% of Australian consumers say the use of personalized in-store technology by retailers can ultimately enhance their shopping experience.

As retailers continue to adopt new innovations to connect with consumers, advanced personalization technology used to provide a better in-store shopping experience is becoming increasingly prevalent – but how do consumers feel about a personalized experience?

"Our research, which surveyed over 500 Australian consumers, found that shoppers are increasingly getting on board with the concept of in-store personalization if it means a better retail experience," said Michael Dyson, Managing Director of Australia and New Zealand at SOTI. "In fact, 42% of survey respondents stated that they are more likely to choose to shop in a store that uses personalization technology to enhance shopping experiences."

....NOTE - content continues below this message


We invite you and your colleagues to join us online as we take the highest rated industry conference online - join us and the elite in the industry at the NEXT GENERATION Contact Center & Customer Engagement Best Practices Conferences!



Improving the shopping experience with in-store personalization

This advanced In-store personalization technology is based around sensor data, which is received from beacons placed around a retail store that can connect with a customer’s mobile phone via Bluetooth and a retail application. The data can identify things such as how long a customer has been in a store and what products they have selected to buy. This offers a wealth of useful information for retailers, which they can then use to send customers promotions, special offers and store information.

These offerings fit well with consumer expectations around the benefits of in-store personalization, with 44% saying in-store personalization technology could result in better customer service, while 34% said that it could create more personalized store promotions. An additional 43% of shoppers said that they would like to receive more personalized services and promotional information based on their in-store shopping habits.

"It’s clear today’s consumers want relevant and personalised enhancements to their shopping experience, and this is something that retailers can now deliver with the data insights obtained through in-store personalization technology," said Michael. "While more retail customers are aware that retailers could be looking to personalize specific products and services to their individual preferences, their comfort with this is reliant on the data being used primarily to offer them better shopping experiences, and the data being kept secure at all times."

In-store technology must be secure

Of the shoppers surveyed, 42% communicated concerns around the security of customer data derived from in-store personalization, however, over half of survey respondents said that a comprehensive security process and management solution to protect gathered data would alleviate their privacy concerns.

"Security risks pose a rising threat to retailers who continue to gather more and more sensitive consumer data. For Australian consumers to really have faith in in-store personalization technology, they need to be confident their data is being protected, at all times. For retailers to maintain credibility in this area, they must implement an Internet of Things (IoT) management solution with strong security credentials, that allows them to have visibility and management of all business-critical IoT endpoints, including in-store personalization technology, from a centralised point," added Michael.

An IoT management solution can help retailers to ensure compliance, security and management of in-store personalization technology, with the ability to remotely manage and shut down any IoT endpoints if there is ever a security breach.


SOTI recently surveyed 501 Australian shoppers aged 18 to 75 using the Zoho survey platform – 62.48% of respondents were female and 37.52% male.

#contactcenterworld, @SOTI_Inc

Posted by Veronica Silva Cusi, news correspondent
Source: SOTI

About SOTI Inc.:
Company LogoSOTI is the world's most trusted provider of mobile and IoT device management solutions, with more than 17,000 enterprise customers and millions of devices managed worldwide. SOTI's innovative portfolio of solutions and services provide the tools organizations need to truly mobilize their operations and optimize their mobility investments. SOTI extends secure mobility management to provide a total, flexible solution for comprehensive management and security of all mobile devices and connected peripherals deployed in an organization.
Company RSS Feed   Company Facebook   Company Twitter   Company YouTube   Company LinkedIn   Company Profile Page

Today's Tip of the Day - Do You Really Look After Your Best Customers?

Read today's tip or listen to it on podcast.

Published: Monday, August 31, 2020

Printer Friendly Version Printer friendly version

2020 Buyers Guide IVR

Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.
PH: +1 512-872-7565

Computer Data Services, LLC

Get the benefits of an expensive, on-premise telephone system without the high price tag and annoying maintenance.

- Never miss another phone call
- No more busy signals
- Feature rich
- Answer your calls from anywhere
PH: 216.662.5870


Virtual Switchboard
Megacall provides a fully customised Virtual Switchboard software for all companies (including IVR service). No matter the size of your business, our services adapt to the needs of each client.

Are you looking for a more effective way to communicate with your customers? Discover the advantages of using the IVR and how it can help in your communications.
PH: +34 952 667 511


MightyCall's IVR that will increase your business’s efficiency at a fraction of the cost of a secretary. Your auto-attendant is designed to:
- Greet callers
- Deliver necessary information
- Forward calls to the appropriate extension
- Take human error out of the system
PH: +1 (888) 256-8312

Industry Champion Award Leaderboard

Submit Event

Upcoming Events

Join professionals in the CX and contact center world at our online Expo, part of the 15th annual NEXT GENERATION Contact Center & Customer Engagement Best Practices event.

Attending the EXPO is FREE to any member of our association and you can me... Read More...

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =