Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Here are some suggested Connections for you! - Log in to start networking.

Industry Research : Benchmark Study by Blueshift Finds That AI Marketing Increases Customer Engagement


Blueshift, an AI-Powered Customer Data Platform, announced the results of the benchmark report analyzing the impact of AI-powered marketing campaigns. 

While AI has received a lot of hype in recent years, its results have remained opaque. To separate real ROI from the hype, Blueshift analyzed 3.8B marketing interactions on multiple channels across a dozen verticals, including e-commerce, media, consumer finance, and travel. Findings from the analysis indicate that AI-powered marketing campaigns achieve:

3X revenue relative to their use in the marketing mix
3.1X-7.2X lift in customer engagement
Nearly 2X greater impact on engagement for mobile push compared to email
Continuously improve campaign performance as the AI engine learns from customer interactions, driving an additional 50% lift over initial results

In addition to aggregate benchmarks, the study also highlights real examples of revenue gains achieved by AI Marketers.

In a recent study that identifies Blueshift as a Cool Vendor in AI for Marketing, the leading analyst firm Gartner stated that "AI's capacity to transform marketing is obscured by a fog of hype, but the breakthroughs are real." Blueshift's report lifts the fog and illustrates the real breakthroughs being achieved by a host of AI-Marketers.

"Marketers are increasingly finding that the road from customer data to ROI goes through AI," said Vijay Chittoor, co-founder and CEO of Blueshift. "Yet marketers have experienced, all too often, emerging technologies promoting empty claims that never materialize, leaving some skeptical of AI. That's why we're excited to show marketers how their peers are realizing tangible, measurable gains from AI today."

The report quantifies the impact of AI in optimizing the "Who, What, When & Where" of cross-channel marketing campaigns. By harnessing and analyzing streams of real-time and historical data, AI enables marketers with:

"The Who" with Predictive Audiences: Select the customers who should be targeted for a marketing campaign.
"The What" with Predictive Recommendations: Determine the right piece of content, offer or product to show each unique customer.
"The When" with Predictive Engage Time: Tailor campaign delivery to the times when each individual customer is most likely to engage.
"The Where" with Predictive Channel-of-Choice: Deliver campaigns on each individual customer's channel-of-choice.


Posted by Veronica Silva Cusi, news correspondent

Today's Tip of the Day - Can You Deliver?

Read today's tip or listen to it on podcast.

Published: Friday, November 9, 2018

Printer Friendly Version Printer friendly version

2021 Buyers Guide Call Routing Optimization

Eastwind Communications

Eastwind sells Oracle, Ribbon, and Dialogic SBC and routing solutions for both premise-based and cloud-based deployments along with Microsoft Teams integration. Eastwind offers managed service offerings and complete 7x24 support.
PH: 508-862-8600

Lieber & Associates

Call Routing and Contact Center Optimization
L&A provides consulting services to optimize contact centers, including call routing, skills-based routing, and multi-location routing. The firm's senior consultants have several decades of experience each in this area and work with all vendors' systems. L&A's president pioneered skills-based routing.
PH: +1-773-325-0608

OpsTel Services

The SPEED solution solves for service level issues while cost optimizing the environment with automation.

Provides an enhanced way to speed up & optimize invoking temporary agent skills configuration changes into the contact center environment.

Speed allows you to schedule both future changes & temporary changes that auto-revert back to the original state when scheduled time expires.

Speed features:

*Automated / Scheduled Temporary Agent Skills Configuration Management
*Immediate Temporary or Reoccurring Schedule Skills Configuration Changes
*Easy to Use/Operations Administration Focused
*Descriptive Monitoring Activity Dashboard
*Detailed “End to End’ Audit Trail and Performance Monitoring
PH: 1+480-435-9390

New 2021 Membership

About us - in 60 seconds!

Submit Event

Upcoming Events

This Expert Panel virtual event invites you to talk with Calabrio’s cloud-smart experts about how your contact center can accelerate your cloud transformation and power tangible results for your business. Insights discussed are based on Calabrio's re... Read More...

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =