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Industry Research : Better Customer Experience Means More Revenue For Companies: KPMG Analysis

#contactcenterworld, @kpmg

A new report from U.S. audit, tax and advisory firm KPMG LLP shows companies that offer the best personal, "individualized" experiences to their customers ultimately reap the benefits of higher revenue growth and improved brand standing and loyalty. The KPMG study also ranked the top consumer "champion" brands in terms of customer experience delivered.

These findings are from KPMG's 2018 U.S. Customer Experience Excellence Analysis of more than 7,500 U.S. consumers and 250 brands across 10 business sectors: financial services, grocery, non-grocery retail, restaurants & fast-food, entertainment & leisure, travel and hotels, logistics, utilities, telecommunications and public sector.

According to the report, the companies consumers ranked highest on customer experience delivery are:

Navy Federal Credit (first year on the list)
USAA
Disney Parks
H-E-B Grocery
Calvin Klein
Publix
Wegmans
Avon
Jet Blue
Amazon

KPMG's analysis shows the biggest movers up the rankings are SunTrustBank (137 places to #43); Nationwide Mutual Insurance (123 places to #75); Cricket Wireless (90 places to #63); Banana Republic (85 places to #71); and Vistaprint (72 places to #17).

"In 2018, the concept of individuality and the unique sense of self remain equally relevant – however, now companies must not only show that they know their customers' names but that they know them as a person," said Julio J. Hernandez, KPMG's global Customer Center of Excellence and U.S. Customer Advisory lead. "Today's immediate gratifications consumers want to feel valued and recognized as an individual. In a world where consumers realize that their personal data has value, firms need to understand what information customers want to share and how they want to be engaged."

The brands were ranked across KPMG's Six Pillars of Customer Experience Excellence – Personalization, Integrity, Expectations, Resolution, Time and Effort and Empathy – to identify the top companies.

The report notes that Amazon is the benchmark when it comes to personalization and trust. Its web site greets visitors by name, shows consumers' shared history and can make suggestions that demonstrate a deep understanding of each customer as an individual – all which contribute to a highly personalized experience for users.

The study found that personalization is critical to the successful delivery of a customer experience, and a pillar of loyalty and advocacy. Customers want to be known, understood and made to feel important and unique. KPMG noted that personalization requires deep knowledge of the customer and his or her circumstances, and that "poor personalization is like no personalization at all."

The report found that while technology is clearly transforming the customer experience – many organizations continue to struggle to drive value from their investments due to poor internal alignment around customer experience outcomes.

Financial analysis showed the brands ranked in the Top 50 experienced 50 percent higher revenue growth than the bottom 50, and generated EBITDA* growth more than three times higher than the bottom 50.

*EBITDA – Earnings before income, taxes, depreciation and amortization

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.prnewswire.com

Today's Tip of the Day - Where The System Breaks Down

Read today's tip or listen to it on podcast.

Published: Monday, June 4, 2018

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2024 Buyers Guide Help Desk Software

 
1.) 
Knowmax

Knowmax
Knowmax is an omnichannel knowledge management platform. Our mission is to transform contact centers into resolution centers and drive customer self service.
The platform is an industry-agnostic enterprise-grade knowledge platform with components helping in easy findability of actionable information at the right time across the desired touchpoint.

2.) 
LiveAgent

LiveAgent Help Desk
LiveAgent is a cloud-based Help Desk Software with over 195+ compatible integrations. Streamline all customer communication channels and manage them from a single shared company inbox. Enjoy social media integration, unlimited ticket history, call recordings, hybrid ticket streams, and more. Companies like BMW, Yamaha, Huawei, Orange, or Forbesfone use LiveAgent to deliver customer wow to 150M end-users worldwide.

3.) 
OneDesk

OneDesk's software combines Helpdesk & Project Management into one application. No need to purchase, integrate and switch between applications. Your team can support your customers and work on projects in one place. Aimed at SMBs as well as departments at large enterprises, OneDesk is frequently used by project managers, customer service, IT, professional services and more. This easy-to-use, feature-rich, and highly configurable software can manage both ticket & task workflows.
 

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