Bpm'online, a vendor of process-based cloud software for sales, marketing and service automation, is proud to announce that the company has been shifted up in Usability Scoring in the Facilitator area of the CRM Value Matrix from Nucleus Research. Vendors are evaluated on their depth of functionality and usability across the spectrum of capabilities provided, including embedded analytics, marketing, social collaboration and acquisition activity. Bpm’online organic investment in usability and functional capabilities are paying off as the company shifts over to a more favorable positioning with every update in the report.

The Value Matrix is a tool for companies to assess their investment short list as well as to evaluate the case for maintaining an existing product that may lag behind the value offered by the others. The fact that bpm’online moves up in usability scoring indicates the positive vibe in development of the product against competition. With out-of-the-box processes that facilitate the customer flow from acquisition through customer support, and elegant engaging interface that users love, the application is gaining appreciation of customers and experts alike.

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"We are thrilled to be shifted over right to the top of the usability scaling," said Katherine Kostereva, CEO and co-founder of bpm'online. "We are constantly investing into our product usability and getting recognized for the effort inspires us to innovate further. Client endorsement and feedback from analysts validate we’re heading in the right direction."

"Bpm’online has put significant investment into its user interface, resulting in a much cleaner and simplified system. Nucleus found that as a result of better usability, sales agents can spend more time selling, which then leads to greater visibility, increased productivity, and reduced agent churn," said Rebecca Wettemann, Vice President of Research at Nucleus Research. "Users can benefit from out- of-the-box reference business processes to jump start using the application and bring industry best practices to their work."