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Industry Research : BPO Workers Opt for Jobs Overseas

Health and work-quality issues are pushing Filipino workers to leave call centers in the Philippines for locations abroad in an apparent exodus that may hobble the business-process outsourcing (BPO) industry to meet its jobs target by 2016.

The night shift contributes to the attrition rate, since call-center agents look for countries nearer to time zones of clients in order to avoid working late in the evening and into early dawn, according to Executive Director Joselito Uligan of the Contact Center Association of the Philippines Inc. (CCAP).

Uligan told the BusinessMirror that the attrition rate of 9 percent to 10 percent that the Business Processing Association Philippines (BPAP) cited affects mostly the call-center sector.

In a recent forum, he said the attrition rate in the sector runs up to 18 percent of the current estimated 416,000 headcount. This means that the industry loses 18 employees for every 100 workers.

There are employees who go from one call center to another, Uligan added.

"But most of them leave for overseas destinations like Malaysia and Singapore," he said.

Since it began as a temporary answer to local unemployment in the 1970s, the country’s labor-export phenomenon has witnessed a horde of Filipino workers departing from the Philippines, with an estimated 1.124 million of them leaving in 2010.

This was a 2.89-percent jump from the 1.092 million overseas Filipino workers (OFWs) recorded in 2009, based on latest government data.

The BPO industry, according to BPA/P, was able to generate only half that at roughly 600,000.

The $18.3-billion remittances from Filipinos abroad coursed through banks for the first eleven months of 2011 invites envy from the BPO industry, which, according to BPA/P, targets a $15-billion revenue by 2016.

For such target, BPA/P said it needs 1.1 million workers.

Uligan said the voice segment of the BPO industry remains the major source of growth, with the contact-center sector overshooting its target of 20 percent for last year. He also told the BusinessMirror that CCAP aims to grow between 15 percent and 20 percent for 2012.

"We’re happy to grow at that level, especially since it’s better to over-deliver than over-promise," Uligan said.

He added that this has been a trend in the contact-center industry, which grew 23 percent in 2010 and 21 percent in 2011.

The industry was able to generate between 80,000 and 100,000 new jobs, Uligan said.

Health

The issue of quality of work continues to hound the contact-center sector and is one of the factors that push employees out of the work site.

Uligan said health issues are not unique to call centers but cuts across all industries.

In a study on "shift work" by Jingky Lozano-Kühne, et al., of the University of Oxford Department of Public Health, "aside from the BPO industry, establishments such as hotels, restaurants, shopping malls, entertainment businesses, security agencies, transport establishments and health-care industries also employ a lot of shift workers."

Citing the BPA/P, the study said shift-work schedule in the Philippine BPO industry is generally divided into "morning" and "mid" shifts. The morning shift typically starts before 12 noon for regular office functions of the company related, for example, to human resources and also for Australia/New Zealand client support. The mid shift "typically starts between 12 p.m. and 3 p.m. and for UK client support. The "night" shift begins after 3 p.m. and is aimed to support clients in the United States.

The Oxford study cited several studies by the Philippine government’s Occupational Safety and Health Center that said health complaints concerning the eyes, cough, voice disorders and insomnia are common in call centers.

"An increase in shift length and more work days [i.e., 6:1 work: rest ratio] both increased the probability of workers’ health complaints. Not only the health of the workers but also their productivity is affected," it said.

Citing other studies, Lozano-Kühne’s said the "prevalence of insomnia [36 percent], restless leg syndrome [4 percent] and Obstructive Sleep Apnea [7.4 percent] among call-center workers were also observed."

"The prevalence of insomnia among call-center workers [36 percent] was significantly higher compared to the prevalence among regular office workers [10 percent]."

Diana Joy Romero of the Department of Labor and Employment’s occupational health and safety division also told the BusinessMirror that there is a study being conducted by the International Labor Organization on these health issues.

Still, she said stress and eye strain can be expected to run up higher on the list of health issues of call-center agents.

Romero spoke in the same press briefing that launched the CCAP sports and fitness program.

She also told the BusinessMirror that to further address health concerns, each contact center should have a clinic, with at least a first-aid kit, and a health and safety officer.

Those with hundreds of employees, Romero said, should provide a medical doctor for every 400 employees.

"They could hire a part-time doctor if they have fewer than that number of employees," she added.

Romero said the physician should also be available for every shift.

She added that a call center can have one or two of their employees trained in health and safety programs and get certified.

Romero said these companies could also dip their hands into the pool of surplus Filipino nurses in the country.

Help

Uligan said health and well-being, while relative to how employers treat their workers, are on the topmost concerns of contact-center firms.

"This is the only industry where companies provide facilities like gym, spa, cafeteria, gaming rooms and even day-care centers. They even allow Facebook access. There’re a lot of things we provide to our people than other companies in other industries don’t, won’t, can’t or couldn’t."

Uligan said that most call centers also require a supervisor for every 15 to 20 workers.

Also, he added, most companies "give a lot more" in terms of salaries and health-care benefits.

Uligan said the entry rate in the industry is between P16,000 and P18,000 that, on a 30-day work period, is nearly P200-more than the minimum wage rate of formal non-agriculture workers in the National Capital Region (NCR or Metro Manila) at P389 to P426 a day.

But according to him, CCAP cannot agree to another round of wage increases if it is across-the-board as proposed by some sectors in society.

"While Filipino call-center agents receive one of the highest compensation packages, we’re going to lose our competitive edge," Uligan said.

He added that China-based firms offer more but Filipino workers have an advantage because of their English-speaking skills.

Still, he said the better package also lures Filipino workers to migrate to China and other countries.

Henry Schumacher, European Chamber of Commerce in the Philippines (ECCP) vice president for external affairs, agreed, saying in the same press conference that a wage hike would curtail the BPO sector’s target of generating more jobs.

"Speaking as ECCP, I don’t think we can accept a wage increase across-the-board, across the industry. We should be more concerned on getting more people employed than overfeeding those who already have a job," he said.

But Noel Valencia of the nonprofit Kanlungan Center Foundation Inc. said increasing wages is the least of the concerns of the BPO industry.

The sustainability of the Philippine economy is, he added.

Valencia said in an interview that he agrees that health and safety issues are common.

"These are universal concerns of the Filipino working class, whether they’re in the formal or informal industry; whether they’re inside or outside of the workplace," he added.

Valencia said these workplace issues should be seen in the context of the quality of life of Filipino workers.

"They still go home to a community that’s beset by social ills. Some get to see houses of neighbors whose families receive remittances. They get to hear stories of how cosmopolitan life in other countries is. If they’re young, they’d have these dreams, too," he added.

Valencia said aside from health and safety concerns in workplaces, the government should also look into the factors that push Filipino talent out.

"The problem is systemically-tied to how highly-developed economies divide the structure of global labor. The BPO industry only feeds these economies’ demand. The Philippine government only feeds, and not stare directly at, the beast," he added.

Valencia said the government could help the BPO industry meet targets via development of the local economy. "When we say local, it’s really local, as in provinces and rural areas. I dream of a time when we have call centers catering to the local market."

Valencia said that when that time comes, the call-center industry will have employees who don’t cross international lines for work.

"They wouldn’t have reasons to do so."

Posted by Veronica Silva Cusi, news correspondent
Source: http://www.abs-cbnnews.com

Today's Tip of the Day - Share the Experience

Read today's tip or listen to it on podcast.

Published: Friday, March 30, 2012

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2023 Buyers Guide Customer Relationship Management

 
1.) 
Academy Call Center

Tele-Sales and International Call Center
With the KRK Academy Call Center, it is not just to answer your incoming calls;
Social media management
online help
WhatsApp reply
outbound call services
Voice response systems
Call center software solutions
Voip services
Social Media Ads, Google ADS Ads, SEO, Website setup
Reporting services for your company
You can do things like.

2.) 
Alliance Infotech Pvt Ltd

alliance Infotech (P) Ltd. is an ISO 9001:2008 certified company and OEM having more than a decade of experience in CRM and Computer Telephony (CT) software solutions. Our CT products are sold in Telecom, Police, Media, Bank, Corporate, Defense and Contact-Centers. We have established technical relationship with leading component providers as a Digium Select partner, Sangoma, Microsoft Certified Partner and Dialogic amongst others.

3.) 
Alycom Business Solutions

CRM Solutions, Digital Marketing, Business Management Consultancy, HubSpot CRM, SugarCRM, Goldmine CRM
Since 2000, we help businesses to grow and increase revenues. We are a certified CRM solutions provider and digital marketing agency that align and automate your marketing and sales efforts to connect with ideal customers and make customers for life.

We strive every day to learn, improve, and grow in our ability to bring practical, efficient, state of the art, and affordable solutions for our customers. We use latest technologies to improve your business's marketing, sales, and customer relationship management.

We are looking forward to serving you with our knowledge, expertise, and experience, so you and your team may benefit by closing more sales, providing exceptional service to and retaining customers for life.

4.) 
Cloudyflex

Zoho CRM Suite
Zoho CRM is a world leading cloud based customer relationship management suite covering all CRM functionalities a modern company needs :
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- Full 'Lead to Order' process
- After Sales Services
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- Mass E-mailing & Marketing Automation

& several other capabilities

5.) 
Commence Corporation

Commence CRM
Comprehensive solution for automating sales, marketing, customer service ticketing and project management.

6.) 
Comvendo

Inbound, Outbound, Backoffice

7.) 
eGain Corporation

eGain Solve™
eGain Solve™ is the industry’s leading cloud solution for omnichannel customer service and engagement. As the industry’s only unified customer engagement and knowledge management software suite, eGain Solve helps businesses design and deliver smart, connected customer journeys across social, mobile, web, and contact centers. The suite consists of modular, best-of-breed applications built on a unique customer engagement hub platform, eGain CEH™ Platform, that combines 360-degree customer context, intelligent process guidance, and actionable knowledge to enhance every customer interaction. The web-services-based architecture of the platform enables rapid innovation and extension of customer engagement capabilities.

8.) 
FinCRM

FinCRM - CRM Software
FinCRM holds expertise in providing Customer Relationship Management (CRM) software and Full Stack Office Management solutions. The company possesses prowess in developing tailored CRM software solutions with integration of advanced features to empower your workforce and lead to the pathway of lucrative business opportunities. It also offers CRM integrated Office Management Software to streamline your internal operations, improve marketing proficiency, and upsurge productivity.

FinCRM is developed to serve several industries, including insurance, bank, NBFC, education, e-commerce, auto dealership, and more. The software is developed in such a way that any industry player can customize it...
(read more)

9.) 
MFE International

Creatio(formerly bpm'online) Process-driven unified CRM
Unified Marketing, Sales, Service CRM built on a business process management (BPM) platform. Award winning CRM .Recognised by Gartner, Forrester, OVUM, Nucleus research as leading marketing automation, sales automation, customer engagement, business process automation and dynamic case management software.
A new process-driven CRM and not the traditional CRM type.

10.) 
NetHunt CRM

NetHunt CRM
NetHunt CRM blends entirely with Gmail, placing the full-featured CRM right next to your emails. Everything you need is now available in Gmail inbox: customer profiles, deals and opportunities, data filters and views, team collaboration, email tracking, bulk email campaigns, and much more! Simple setup process, intuitive UI, and personal guidance of customer success allow quick integration.

Core Functionality:
- one-click lead capturing;
- pipeline and deals stage management;
- unmatched integration with G Suite apps;
- integration with Linkedin and other apps via Zapier;
- automated contact sync;
- bulk email campaigns, open and clicks tracking;
- dashboard, performance reporting, and tasks;
- full customisation.

11.) 
Noetica

Synthesys™
A complete contact centre technology offering including a flexible and highly configurable CRM solution which can be multi-tenanted, relational and visually configured. CRM entities are fully embedded in a sophisticated dynamic call scripting drag & drop solution which allows for complex process flows and integration to external systems for the delivery of an integrated intelligent agent desktop solution. The solution can be integrated to telephony for both inbound and outbound using the Noetica Voice Platform which is a fully featured contact centre telephony platform.

12.) 
Notoriety Group

Customer Relationship Management
We Offer a great service level to outsourcers, our teams are focus to provide an added value to end clients and our partners.
we provide services with excellence. Our customer centricity is our secret to always deliver a great customer experience.
NOTORIETY is your power to grow and thrive

13.) 
Vads

Customer Relationship Management enables you to focus on your organization’s relationships with individual people – whether those are customers, service users, colleagues, or suppliers.

CRM is a hybrid business solution that can increase sales and marketing efficiency many other key customer relationship matters. CRM platform enables you to focus on your organization’s relationships with individual people – whether those are customers, service users, colleagues, or suppliers.

Benefits :
- Help to see 360 degrees of customer view perspective
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- Tracking and scheduling are centralized in one database
- Help to stay abreast and stay close each other, increase productivity.

14.) 
TrendzAct

Trendzact CRM
Trendzact’s CRM case management platform specializes in contact engagement centers with complex workflows or integrations. Our features, full customization, scalability, native on-demand AI and flat-fee pricing sets us apart from the competition.
 

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