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Industry Research : Britons Rank Being Stuck on Hold the Biggest Annoyance of 2015

#contactcenterworld, @realwire
New data suggests that more than 15 million UK adults rank being stuck on hold with a telephone operator as their top annoyance of 2015[1].

Commissioned independently by Lithium Technologies, a survey of 2,000 UK consumers revealed that almost one in three (29.1%) respondents considered being stuck on telephone-hold their biggest annoyance of 2015, above poor customer service (25.80%), having no Internet (20.10%) and being stuck in traffic (19.80%), among other annoyances.

The same survey found that almost one in five (18.8%) UK adults would rather give up sexual relations for a week than be on hold to a call centre for an extended time-period; a further one in six (16.50%) respondents admitted they’d rather see an ex-partner, while nearly one in seven (13.6%) said they’d prefer to be stuck in traffic.

The survey results highlight the significant amount of time that consumers across the UK are spending on the phone to call centres, and the growing need for a new way to engage customers. Respondents spoke to call centres, on average, 3.87 times between June and September 2015, with an average call-length of 11.82 minutes. Taking UK life expectancy figures into account,[2] these findings suggest that the average UK adult will spend more than 246 hours in a lifetime on the phone to call centres[3] – equal to more than 10 days[4] or a month of recommended nightly sleep for adults[5].

The findings come amidst fresh evidence that customer service expectations are continuing to rise in the UK. A recent survey of 250 UK customer care managers, conducted on behalf of Lithium Technologies, showed that four in five (82.40%) customer care managers believe customers have become more demanding over the past three years. A further half of respondents considered customers to be much more demanding than three years ago.

"These statistics paint an alarming picture for UK brands that rely heavily on call centres for customer relationship management (CRM)," said Katy Keim, Chief Marketing Officer of Lithium Technologies.

"Today’s call centres are simply not equipped to deliver positive customer experiences, potentially doing brands more harm than good. With customer expectations on the increase, UK businesses that rely solely on traditional customer service methods will likely fall behind their competitors. The brands that will succeed in the future are those willing to embrace a digital-first approach to customer service."

Survey Methodology
Consumer survey - The research was conducted online by Censuswide between 11 September and 14 September, among 2,000 respondents aged 16 or older. The survey was conducted from a random sample of UK adults. Censuswide abide by and employ members of the Market Research Society, which is based on the ESOMAR principles.

B2B Survey - The research was conducted online by Censuswide between 07 September and 10 September, among 250 respondents. The survey was conducted from a random sample of UK customer care managers. Censuswide abide by and employ members of the Market Research Society, which is based on the ESOMAR principles.

[1] The latest Office for National Statistics (ONS) figures show that there are 52,046,965 million people aged 16 and older in the UK. The survey showed that 29.10 per cent of respondents ranked being stuck on hold to a telephone operator their biggest annoyance of 2015 so far, which equates to 15,145,588
[2] According to the most recent statistics from the World Health Organisation (WHO), average life expectancy in the UK is 81 years.
[3] 3.87 (average amount of times respondents spoke to call centres in three-month period) x 11.82 mins (average call length) = 45.74 mins x 4 (4 x 3 month periods) = 182.96 mins (annual amount of time) x 81 (average life expectancy of UK adult) = 14,819 mins / 60 (mins per hour) = 246 hours.
[4] 246 hours / 24 (hours per day) = 10.25 days
[5] The National Sleep Foundation (US) recommends between 7 and 9 hours of sleep per night for adults. The average amount of days per month is 30.4. Therefore, 246 hours / 8 (median recommended amount of nightly sleep) = 30.75 (amount of days of recommended nightly sleep).

Today's Tip of the Day - Motivation & Charity Work

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Published: Monday, October 12, 2015

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2021 Buyers Guide IVR

Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.

Computer Data Services, LLC

Get the benefits of an expensive, on-premise telephone system without the high price tag and annoying maintenance.

- Never miss another phone call
- No more busy signals
- Feature rich
- Answer your calls from anywhere

eGain Corporation

eGain SmartIVR
eGain SmartIVR is an over-the-top solution to modernize IVR systems. Businesses can offer smartphone callers an easy choice to resolve queries via digital messaging and intelligent self-service. And they can optimize the IVR experience with end-to-end analytics.


Virtual Switchboard
Megacall provides a fully customised Virtual Switchboard software for all companies (including IVR service). No matter the size of your business, our services adapt to the needs of each client.

Are you looking for a more effective way to communicate with your customers? Discover the advantages of using the IVR and how it can help in your communications.


MightyCall's IVR that will increase your business’s efficiency at a fraction of the cost of a secretary. Your auto-attendant is designed to:
- Greet callers
- Deliver necessary information
- Forward calls to the appropriate extension
- Take human error out of the system

Nuxiba Technologies

Provide your customers with an effortless self-service experience. Easily create menus using predefined or custom prompts and data dips and route customers to live agents when needed.

Enable your customers to make payments and access information 24/7 at their convenience. Request a quote or live demo today.

OpsTel Services

The SPEED solution solves for service level issues while cost optimizing the environment with automation.

Provides an enhanced way to speed up & optimize invoking temporary agent skills configuration changes into the contact center environment.

Speed allows you to schedule both future changes & temporary changes that auto-revert back to the original state when scheduled time expires.

Speed features:

*Automated / Scheduled Temporary Agent Skills Configuration Management
*Immediate Temporary or Reoccurring Schedule Skills Configuration Changes
*Easy to Use/Operations Administration Focused
*Descriptive Monitoring Activity Dashboard
*Detailed “End to End’ Audit Trail and Performance Monitoring

Teckinfo Solutions Pvt. Ltd.

IVR Edge
IVR Edge is a high performance, robust and scalable ivr system that works on various leading hardware such as Dialogic, Keygoe and Synway etc. It can handle the simplest of simple to the most complex of requirements to when it come to creating an IVR. Integration with any 3rd party database, be it for banking, telecom, insurance, travel, payment gateway etc can be handled with ease. Ideally suited to create Hosted IVR and virtual patching solutions with scalabilities that can range from 4 to 128 E1’s per setup with voice recording and CDR functionality. Integration with leading text to speech (TTS) and speech recognition ASR engines add to the flexibility and functionality.

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