NewVoiceMedia, a global provider of omni-channel cloud customer contact technology, has released new research revealing that sales teams are failing to use data-driven insights and personalization to close deals. 88 percent of prospects claim that just five minutes of preparation prior to sales calls boosts success, yet more than half of calls are poorly researched.
"We have entered a new era of sales that requires a more intelligent and genuine approach to engaging and connecting with today’s customers and prospects," said Jonathan Gale, CEO of NewVoiceMedia. "Despite the increased access to customer data, this report highlights gaps between what sales teams are capable of doing and how they’re actually executing on these strategies. By better understanding customers and prospects and strategically using data to connect with them, sales teams will be able to bridge these gaps and positively influence the entire sales journey."
New sales technology can drive growth by intelligently incorporating customer data, personalization and familiarity into sales strategy.
The research conducted by Opinion Matters analyzed responses from 908 U.S. employees who take sales business calls.
Vonage (NYSE: VG) is a provider of communications services connecting individuals through broadband devices worldwide. Our technology serves approximately 2.4 million subscribers. We provide communication solutions that offer flexibility, portability and ease-of-use. Our Vonage World plan offers unlimited calling to more than 60 countries with popular features like call waiting, call forwarding and voicemail - for one low monthly rate. Vonage Holdings Corp. is headquartered in Holmdel, New Jersey. Vonage is a registered trademark of Vonage Marketing Inc., a subsidiary of Vonage Holdings Corp.
Published: Friday, March 27, 2015
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