Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Here are some suggested Connections for you! - Log in to start networking.

Sefanaia Silimaibau
Supervisor Quality Assurance & Trainer
Chai Domingo
Director, Contact Center
Andre Djuarsah
Assistant Vice President
Usaia Tukana
Frontline Trainer

Industry Research : Canadian Retailers Enhancing Customer Experience Through Generative AI, Finds KPMG in Canada Survey


Canadian retailers are embracing generative Artificial Intelligence (AI) technology, with many integrating it into their organizations or planning to integrate in the near term to boost productivity, predict demand and offer personalized experiences to customers, new KPMG in Canada research shows.

In a recent survey of executives from 135 Canadian retailers across numerous sectors, more than eight in 10 respondents (81 per cent) said they must invest in generative AI to stay competitive, and 81 per cent agreed they need to shift to a generative AI operating model in the next 12 months to stay competitive.

Nearly four in 10 (38 per cent) said they already have a generative AI solution of some sort in place at their organizations, and another four in 10 (39 per cent) are planning to implement their first generative AI solution within the next six months.

The most common uses for generative AI among retail respondents include:

Detecting fraud by raising red flags for suspicious transactions (69 per cent)

Predicting product demand, optimizing inventory levels (68 per cent)

Offering personalized product recommendations in customer-tailored conversation styles (67 per cent)

Powering product search engines by making it easier to understand customer search inquiries (67 per cent)

Inbound and outbound Scheduling/Truckload Optimization (67 per cent)

"It is clear Canadian retailers see generative AI as critical to their futures," says Kostya Polyakov, partner and national industry leader of KPMG in Canada's Consumer and Retail practice. "The challenge is identifying use cases that add value to organizations since there are a myriad of ways retailers can use the technology to become more efficient, productive and profitable."

"Generative AI is a natural fit for retail: it can personalize the customer experience, allow more precise forecasting and improve the supply chain. More than 80 per cent of Canadian retailers we surveyed will be utilizing the tech this year. For the 20 per cent not there yet, they face a huge competitive disadvantage that will only grow as those using it find more and more ways to leverage its powers. Generative AI is not something for the future – it is now table stakes for Canadian retailers," adds Mr. Polyakov.

While uses of large language models will continue to grow, it will be important for Canadian retailers to adopt a responsible use of generative AI framework inside their businesses to ensure this technology is used responsibly.

Key survey highlights:

38 per cent of respondents have a generative AI solution already in place

39 per cent are planning to implement their first generative AI solution in the next six months

17 per cent are planning to implement generative AI in the next 12 months

90 per cent agree generative AI is helping to or will help grow their company's revenue and/or market share growth

39 per cent expect generative AI to boost revenue by six to 10 per cent; 26 per cent see a 10 to 15 per cent per cent revenue boost; and 23 per cent see a three to five per cent gain

42 per cent expect generative AI to improve sales return on investment (ROI) of between 10 to 20 per cent;
41 per cent expect a boost of between 6 to 10 per cent.

Nearly nine in 10 (86 per cent) respondents said generative AI can help to better inform their marketing campaigns and personalize shopping experiences for customers, and 88 per cent agreed the technology can create stunning visuals for product launches and reduce photography costs. However, nearly eight in 10 (78 per cent) expressed concern about how consumers would respond to AI-generated imagery, something Mr. Polyakov says retailers need to be mindful of in addition to the continually developing rules around intellectual property in light of generative AI.

"Consumers are increasingly using generative AI tools themselves, and many are savvy enough to be able to spot AI-generated material. Retailers need to think carefully about how they're using the technology, because it could create reputational, legal and financial risks if not used properly and responsibly. Having proper guardrails and controls around the technology is a must," says Peter Hughes, National Customer Experience Practice Leader, KPMG in Canada.

Generative AI in the supply chain

While respondents reported already using generative AI numerous ways in their organizations, less than half (46 per cent) have applied the technology within their supply chains, with 34 per cent of respondents planning to implement it in the future.

Of respondents using or planning to use generative AI in their supply chain, four in 10 (43 per cent) said their primary reason is to unlock prescriptive analytic capabilities for customer or sales order fulfillment, such as tapping in-house and external data to identify SKUs and make recommendations to category managers to adjust pricing, promotions, assortment, and delivery and provide mitigation options. Other major drivers include: the ability to analyze information across disparate systems (35 per cent); generating accurate sales predictions based on historical data, trends, seasonality (34 per cent); and inventory optimization (34 per cent).

"Generative AI has the potential to revolutionize supply chain management, logistics and procurement, but only if it's underpinned by reliable, quality data – that's where many organizations face challenges. Their data is not managed and organized in an optimal way," says Mr. Polyakov.

Indeed, two-thirds of respondents said one of the main challenges to implementing AI is having non-validated, inaccurate data inputs, which, if used to train the large language models that underpin generative AI platforms, could potentially lead to "hallucinations" or inaccurate or misleading outputs. Seven in 10 (71 per cent) of respondents said their inability to access or leverage data is also a challenge in implementing generative AI.

"Retailers have access to enormous amounts of data – including customer data, sales data and supplier data to name a few – and that data can be leveraged for using generative AI. But to make that data useful for a generative AI system, retailers must make sure it's clean, organized and structured. That's a crucial part of any successful generative AI implementation," Mr. Polyakov adds.


Posted by Veronica Silva Cusi, news correspondent

About KPMG in Canada:
Company LogoKPMG LLP, a limited liability partnership, is a full-service Audit, Tax and Advisory firm owned and operated by Canadians. For over 150 years, our professionals have provided consulting, accounting, auditing, and tax services to Canadians, inspiring confidence, empowering change, and driving innovation. The firm is established under the laws of Ontario and is a member of KPMG's global organization of independent member firms affiliated with KPMG International, a private English company limited by guarantee. Each KPMG firm is a legally distinct and separate entity and describes itself as such.
Company Facebook   Company Twitter   Company YouTube   Company LinkedIn   Company Profile Page

Today's Tip of the Day - Let Your Agents Do the Talking

Read today's tip or listen to it on podcast.

Published: Wednesday, May 29, 2024

Printer Friendly Version Printer friendly version

2024 Buyers Guide Inbound Call Handling Services

Premium Listing
Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.


Telephone Answering Services
Answer4u offers both SME and corporate sized businesses Telephone Answering Services delivered by our team of professional receptionists. They are all trained to answer your calls, in your company name, whenever you need them most.

All of our client calls are answered in our Nottingham offices, in the heart of England. We have agents working on a 24/7 basis, meaning all calls are answered through the day and night by UK based operatives. No calls are ever outsourced or go to an answering machine.

Each of our clients has their own personal Account Manager, who heads a team of trained receptionists. Our receptionists answer the phone in your company name, explain to your callers that yo...
(read more)

Connect Assist

Contact Centre Services
We’re a specialist Contact Centre business and market leaders helping socially focused organisations deliver quality support to their clients and service users. We do this by providing 24/7 helplines, software solutions and consultancy services.

Since launching in 2006, we’ve operated at the sharp end of customer service, supporting some of society’s most vulnerable people. We’ve pioneered in our space to become a specialist in helplines, whilst using the most advanced communication and database technologies available.

Our social mission has remained a constant throughout, providing many meaningful career prospects and growth opportunities to people within our local communities and fur...
(read more)

Digital Wholesale Solutions

International Inbound (ITFS & DID's) & Int'l Two Way Voice (SIP Trunks)
Digital Wholesale Solutions (formerly Daisy Worldwide) specialise in Global Inbound ITFS and DID Services from 160 countries (covering 7,000+ cities).

We also have International SIP Trunk (66 Countries) – where numbers are presented in a local format.


VADS Inbound Contact Center
VADS Inbound Contact Center Services provide live operators who answer incoming calls as you would yourself. A team of professional script writers is available to help you script a greeting and experience programmers will set up a time and money saving program. Our unique approach to call center services is client-focused, and takes each project’s unique needs into account to our client’s satisfaction. We offer solution as part of our service to keep you in touch with your client and drive sales.

- Customer Service
- Walk In Center
- Service Desk

Technosys IT Management

Customer Support
Technosys IT Management Bpo, the business process Outsourcing, gives end-to-end transformative administrations for its customers over the globe. The organization's coordinated IT and BPO arrangements approach empowers it to open business esteem crosswise over ventures and administration lines, and address business challenges for its customers. Using inventive business perfection structures, progressing profitability changes, process reengineering, mechanization, and front line innovation stages, Technosys IT Management empowers its customers to accomplish their cost diminishment goals, enhance process efficiencies, upgrade viability, and convey unrivaled client encounter


WorkGenda is a state of the art WFO cloud service, used by customers around the world. WorkGenda provides: a) an AI based forecasting engine, which automatically generates forecasts with a WAPE of 3 to 5%, b) a capacity management engine based on a traffic simulator, with perfect support for blending regardless the type of channels, which subsequently automatically converts the computed capacity into optimised shifts, where ‘optimised’ equals to a zero or the mathematically minimum possible overstaffing under the given contractual constrains, c) an automated scheduling engine, capable of scheduling 3000 multi-skilled agents for a whole week in 2 minutes and d) an Intraday bot which automatic...
(read more)



Starting on the hour every hour today

My Role As A CX Champion In My Company

Coming up this Week

About us - in 60 seconds!

Submit Event

Upcoming Events

The 19th EMEA Annual Best Practices Conferences are here! Meeting Point for the World's Best Contact Center & CX Companies Read More...
The 19th Asia Pacific Annual Best Practices Conferences are here! Meeting Point for the World's Best Contact Center & CX Companies Read More...
The 19th World Final Annual Best Practices Conferences are here! Meeting Point for the World's Best Contact Center & CX Companies Read More...

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.

Industry Champion Award Leaderboard

Most active award entrants in the past 48 hours! - Vote for Others / About Program
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =