Industry Research : Chinese Customer Relationship Management Market Driven by Need for Better Service
Research conducted by TechNavio reveals that the Customer Relationship Management market is expected to grow at a CAGR of 21.5 percent. The report, which focuses exclusively on China, indicates that the market is currently driven by the need for better customer service in the region.
"Deployment of good customer relationship management has been proven to enable better data collection and thereby help organizations truly understand what the customer wants. This in turn has a direct impact on an organization’s growth," report TechNavio analysts.
In spite of the demand for this technology, the emergence of open source software hinders the growth of this market. However, the need for better revenue generation is expected to drive market growth.
The Chinese Customer Relationship Management market is marked by an increase in integrated approaches. This makes the study an important one for companies to fully understand the potential in the market and formulate their own strategy.
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The report, Customer Relationship Management (CRM) Market in China 2010-2014, is based on extensive research and inputs from industry experts, vendors, and end users. It examines the factors impacting the evolution of this market, including the key trends, drivers, and challenges. Further, it contains an in-depth understanding of the key vendors including a SWOT analysis for each vendor.
Posted by Veronica Silva Cusi, news correspondent
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