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Industry Research : CIOs Find Integrating New Communications Channels with Legacy Systems a Key Challenge to Improving CX

#contactcenterworld, @imimobile

The majority (92%) of CIOs find integrating new communications with legacy systems a challenge, according to new research from global cloud communications software provider, IMImobile. This comes at a time when almost all (98%) CIOs feel under pressure to deliver the customer experience (CX) expected by both customers and the wider business. Businesses are increasingly expected to respond with the same level of speed and consistency whether using email, SMS, Facebook Messenger or new channels such as WhatsApp Business. However, more than half (52%) of CIOs admit they are unable to provide a truly connected and integrated customer communications experience across all channels and business systems.

Asked to consider the major barriers they face when it comes to delivering a frictionless customer experience, CIOs cited legacy IT systems (51%), data being spread across multiple systems (51%), and budget constraints (42%), as the top three blockers to progress.

"It is widely known that the ability to innovate and improve customer communications can make or break a business. Worryingly, the research lays bare the gap between the experience customers now expect, and what businesses are currently able to provide," said Aseem Sadana, EVP at IMImobile. "The challenge is that delivering a great customer experience is easier said than done. This is especially the case for large consumer facing enterprises, where fragmented, legacy IT environments make integrating new communications channels and processes very complex. Many of them also have data that is spread across multiple systems, with programmes and processes varying from department to department. CIOs must consider a centralised platform approach to orchestrate and automate communications across existing business systems and communications channels."


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Coding and control challenges

CIOs also revealed some specific challenges they face around the piecemeal evolution of customer communications environments. Eight out of ten (83%) say their current development approach hinders their ability to change or create new customer journeys in a fast and agile manner. Most (88%) recognise that a low-code approach would increase their business agility and mean they were less reliant on specialist developer skills; 88% of CIOs are also keen to empower teams across the wider business to innovate new customer journeys such as customer services and marketing.

The research also uncovered that CIOs are struggling with control; almost nine in ten (88%) find it a challenge to ensure customer communications remain compliant with new regulations such as GDPR or PSD2.


A platform for success

CIOs are taking steps to overcome these barriers – at a fundamental level, this means moving towards a platform-oriented approach. CIOs understand the need to invest in a centralised cloud customer communications platform as our research indicates that 45% plan to invest in this area over the next 18 months. This would provide businesses with a unified view, putting them in control, and allowing them to work towards automating two-way digital customer interactions.

Adopting a platform approach, enables greater levels of automation across the customer lifecycle; the research shows that CIOs recognise just how crucial automation is for businesses to deliver proactive, two-way customer communications:

- More than four fifths (82%) fear an inability to automate customer journeys end-to-end will lead their organisation to fall behind competitors

- However, only just over a third (35%) are currently able to automate customer communications journeys from end-to-end

- Only half (50%) are automating customer communications journeys, while 45% say they plan to automate them in the next three years.

This research was conducted by Vanson Bourne, who surveyed 200 UK CIOs and senior IT decision makers at large enterprises.

#contactcenterworld, @imimobile

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.globenewswire.com


About IMImobile:
Company LogoIMImobile is a cloud communications software and solutions provider that enables companies to harness mobile and digital technologies to better communicate and engage with their customers. Organisations that trust us to deliver smarter digital customer engagement solutions include Vodafone Group, O2, Telefonica, Aircel, Airtel, EE, AT
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Today's Tip of the Day - Do You Divert Calls Between Offices?

Read today's tip or listen to it on podcast.

Published: Monday, June 24, 2019

Printer Friendly Version Printer friendly version

2021 Buyers Guide Business Continuity

 
1.) 
Eckoh

CallGuard Remote
A flexible way to take secure, PCI DSS compliant payments from home or remote locations. It’s quick to deploy needs no changes to processes or systems.

CallGuard Remote prevents agents from seeing, hearing or recording card details so, the agent, their screen, and any call recordings are removed from the scope of PCI DSS.

This simple approach means the customer effectively types their own payment information into the agent’s payment screen, but with the card details being shielded from the agent’s view. It’s simple, and highly effective.

2.) 
OpsTel Services

SPEED & PLUS
The SPEED solution solves for service level issues while cost optimizing the environment with automation.

Provides an enhanced way to speed up & optimize invoking temporary agent skills configuration changes into the contact center environment.

Speed allows you to schedule both future changes & temporary changes that auto-revert back to the original state when scheduled time expires.

Speed features:

*Automated / Scheduled Temporary Agent Skills Configuration Management
*Immediate Temporary or Reoccurring Schedule Skills Configuration Changes
*Easy to Use/Operations Administration Focused
*Descriptive Monitoring Activity Dashboard
*Detailed “End to End’ Audit Trail and Perfor...
(read more)

3.) 
Vads

VADS Business Continuity Plan
VADS provides a business continuity plan by providing full outsource services and manage services. we've provided this to several clients. You can contact us for a detailed study case.

4.) 
Teckinfo Solutions Pvt. Ltd.

InterDialog UCCS
Adapting to the new normal contact center industry has to be ready for work from anywhere agents to maintain business continuity. Even when working from remote locations, the work from home agents or remote agents need to be monitored for smooth customer service operations or effective tele sales.

InterDialog UCCS with its work from home agent ready call center software helps you to have complete control over your contact center operations. Agents can log in from any where , home, office or any other place where they are through their mobile phone or desktop , or even through our ID mobile app . With centralized recording & reporting , you gain visibility of all contact center metrics , and you can manage your center the same way as you were doing when working from office.
 

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