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Industry Research : Consumers Believe Mobile Technology Delivers a Better Shopping Experience

#contactcenterworld, @SOTI_Inc

A new State of Mobility in Retail Report by SOTI Inc., a provider of mobile and IoT management solutions, reveals that 67.3% of consumers perceive mobile technology as the most effective way to provide a faster shopping experience. Additionally, more than three-quarters (76%) of consumers want in-store staff to use mobile devices to provide a better in-store experience, and one-third (32.6%) are unwilling to sacrifice personal data security to improve their in-store experience, revealing bold new insights about consumers in the modern retail landscape.

The State of Mobility in Retail Report, "From ‘Bricks to Clicks’: Navigating the Retail Revolution," commissioned by SOTI Inc., in partnership with Arlington Research, surveyed 4,000 respondents across the U.S., UK, Germany and Sweden, to gauge their opinions and readiness to engage with retail IoT and mobile technology that enhances the omnichannel experience.

Highlights from the report reveal insights beyond the physical retail store, with almost 1 in 3 (31.4%) consumers saying they’re comfortable with emerging delivery methods such as delivery drones and more than one-quarter (26.9%) with the idea of autonomous vehicle delivery.

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Shash Anand, Vice President of Product Strategy at SOTI, comments: "Retailers need to implement modern strategies to stay relevant and wake up to the fact that consumers want mobile and IoT technologies which enhance and personalize the shopping experience. It’s essential that retailers integrate these business-critical technologies into their business to ensure they can deliver the speed, convenience and customization that employees and customers expect. As the online and offline worlds continue to merge, the time for retailers to invest in mobility and IoT solutions is now."

Nearly half of consumers (47.1%) believe self-checkout improves their in-store shopping experience, with half (50.7%) of Swedish consumers believing that scan-as-you-shop technology improves the in-store shopping experience.

"Retailers who rely on mobile technology need to ensure the technology works, because customers want to find what they need quickly, pay for their purchases and get on with their day. Retailers must ensure they have a trusted mobility and IoT management solution in place to ensure in-store technologies work all the time, the way they’re supposed to, with no downtime, while ensuring security and compliance," says Anand.

As consumers become more accustomed to exciting new mobile and IoT technologies in retail, trust levels are rising. For example, consumers in the U.S. (19.4%) and Sweden (20.2%) have similar comfort levels when it comes to delivery drivers entering their home via a smart lock to leave purchases inside. Perhaps not too surprising is that excitement about innovations like facial recognition and beacon technology is higher among males (44%) and the 18 to 34 age demographics, presenting a valuable opportunity for retailers to engage with this group.

The research also found regional differences in levels of readiness to engage with new technologies including:

- The U.S. (48.1%) and Sweden (37.5%) are most excited about retail innovations like facial recognition and beacon technology, compared to those from Germany (32.1%) and the UK (31.7%), who are more cautious.

- Nearly three-quarters (74.1%) of German consumers believe sales associates who use in-store mobile technology provide a better shopping experience, whilst half of U.S. consumers (50.6%) are very comfortable using voice-activated shopping like Google Home and Amazon Alexa.

- U.S. consumers are also more likely (30.6%) to return to stores that provide a better technological experience, and nearly a quarter (22.4%) are likely to spend more time in stores that provide a better technological experience.

#contactcenterworld, @SOTI_Inc

Posted by Veronica Silva Cusi, news correspondent
Source: SOTI


About SOTI Inc.:
Company LogoSOTI is the world's most trusted provider of mobile and IoT device management solutions, with more than 17,000 enterprise customers and millions of devices managed worldwide. SOTI's innovative portfolio of solutions and services provide the tools organizations need to truly mobilize their operations and optimize their mobility investments. SOTI extends secure mobility management to provide a total, flexible solution for comprehensive management and security of all mobile devices and connected peripherals deployed in an organization.
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Today's Tip of the Day - Do You Divert Calls Between Offices?

Read today's tip or listen to it on podcast.

Published: Monday, January 13, 2020

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2020 Buyers Guide Inbound Call Handling Services

 
1.) 
3Fiftynine

Branches
Calls are received by the right person or department. The right corresponding information is shown to the agent which makes that appointments are handled quicker and more secure.

2.) 
Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.
PH: +1 512-872-7565

3.) 
Connect Assist

Contact Centre Services
We’re a specialist Contact Centre business and market leaders helping socially focused organisations deliver quality support to their clients and service users. We do this by providing 24/7 helplines, software solutions and consultancy services.

Since launching in 2006, we’ve operated at the sharp end of customer service, supporting some of society’s most vulnerable people. We’ve pioneered in our space to become a specialist in helplines, whilst using the most advanced communication and database technologies available.

Our social mission has remained a constant throughout, providing many meaningful career prospects and growth opportunities to people within our local communities and fur...
(read more)
PH: 07973640527

4.) 
Jointly International Inc.

Front Office Solutions
Front office is your Company’s first line of customer interaction and serves as the mirror of your business. Focus on your core business and let our competent staff handle your various front office needs such as:

* Customer Service via chat, email or phone
* Technical Support via chat, email or phone
* Helpdesk
* Virtual Assistant/Receptionist
* Answering Service
* Lead Generation
* Appointment Setting
* Verification
* Surveys
* Debt Recover, Collections
PH: +61 7 5660 6284

5.) 
MattsenKumar LLC

Contact Center Outsourcing
By catering valuable, usable and enjoyable customer service, businesses can increase their CSAT Score and Customer Retention Rate. We help organizations to provide quality customer service through varied channels like email, phone and live chat. Ensuring quality after-sales support is our USP and we rely on proven approaches to ensure quality customer service.
 
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