Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

ContactCenterWorld.com

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used

Twitter

Facebook

LinkedIn

Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used

LinkedIn

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties

OK
Become a Basic Member for free. Click Here

Industry Research : Customer Experience Emerges as 2020 Bright Spot: Consumers See Positive Shift in Service and Signal

#contactcenterworld, @Mitel

The results of new research from Mitel(R), a global provider in business communications, offer encouraging signs for CX and point to areas where IT decision-makers should prioritize improvements as they look beyond today’s challenging business environment. The research polled more than 4,000 consumers in the United States, United Kingdom, France and Germany to gauge the pandemic’s current impact on CX, anticipated effects, and identify opportunities for organizations to better meet customer expectations now and exceed them longer term.

CX has improved during COVID-19, according to 60 percent of consumers

While the demands on customer service operations and contact centers, particularly, have increased since the onset of COVID-19, many organizations appear to be adapting well. Six in 10 consumers have noticed and say they’ve seen positive shifts in CX. This suggests a healthy number of organizations do, in fact, view CX as an extension of the products or services they provide and are finding ways to deliver better CX, even in unpredictable times.

The research also validates that the foundations for good and bad CX are mostly universal with only slight regional differences. Among the top drivers equated with good CX: friendly, helpful, knowledgeable customer representatives (55%); responsiveness and fast service (45%); and communication that informs every step of the way (35%). Bad CX, on the other hand, stands in stark contrast. Consumers attribute bad CX to being transferred multiple times and having to repeat oneself over and over (48%); being placed on hold (46%); and having too many steps to navigate (35%).

"A strong takeaway from the research is that consumers feel organizations are responding positively, in terms of CX. When CX fails to hit the mark, an organizational or technology issue is at play. If there’s a customer-centric culture, contact center agents, for example, will make the best of what they have and find a way to delight customers," said Jon Arnold, Principal, J Arnold & Associates. "That said, many businesses are hampered by their current technology. Culture change to become customer-centric can take years. Organizations can help empower and accelerate that process by effectively implementing the right technology, and upgrades can be done quickly, especially with cloud-based offerings."

Traditional communication channels still dominate, but use of digital options is growing

When asked which channels they typically use to engage with customer service, respondents cited telephone and email. Interestingly, the research reveals a gap between actual usage and preference for these channels, where preference appears lower and implies customers would rather use other channels if possible. In-person is the only channel where preference is, not surprisingly, higher than actual due to the current environment.

Unsurprisingly, over 40 percent of those surveyed also said their use of online customer services has increased this year; however, of that number, more than 70% said they will rely on digital options more going forward, validating general speculation that consumer and business trends are headed for a permanent shift in engagement behavior as a result of the pandemic. Whether their digital engagement with customer service rose or remained the same in 2020, nearly half of all respondents plan to increase their use of chatbots, virtual agents and self-service overall. Because many contact centers have been slow to support these capabilities, investment in these areas is warranted and will likely spur further use and preference.

Consumers credit retail with delivering the best CX

The survey additionally looked at which industries consumers interacted with most often before COVID-19 and whether that had changed. Those remained the same – retail, healthcare and personal care – with minimal drop-off in engagement. The only two verticals addressed in the survey with noticeable drop-off were hospitality and sports/entertainment, not unexpected given social distancing restrictions and consumers’ more cautious approach to spending.

Retail and healthcare also received the highest marks for best CX with retail enjoying a double-digit lead. Considering retail’s embrace of digital transformation and its natural fit with the online world, other industries like government, which ranked worst in CX, could stand to benefit from retail’s best practices around CX. Retail provides a helpful blueprint for combining the right mix of contact center technologies to enable customers to seamlessly engage with an organization using their preferred device and media. Retail’s adoption of artificial intelligence (AI) and predictive analytics is also worth modeling for creating deeper levels of personalization.

Why companies don’t provide great CX and what consumers want to see more of

While good CX is seldom due to a single attribute or driver, an enjoyable experience generally translates into increased overall satisfaction and customer loyalty, resulting in recommendations to family and friends and continued shopping or engagement with an organization. These outcomes also provide the rationale for ongoing investment in CX-related initiatives and technology. Arguably, there’s a steep price to pay for bad CX. Nearly half of consumers will stop using an organization’s services after a negative experience and 44% will complain to family and friends.

Perception is reality when it comes to CX. When organizations fall short, customers often assume several things: either the organization isn’t aware of how important CX is (36%); or that the organization doesn’t realize consumers frequently view CX as even more important than the product/service itself (34%), or that the organization is simply unwilling to provide great CX (29%).

As businesses evolve their CX practices and seek news ways to enhance experiences through technology, the data also offers a glimpse into what options customers would like to see more often. Nearly half agree tools need to be easier to use. More mobile apps, virtual services, such as telehealth, and video interactions are also preferred.

"The recent shift in customer perception around CX is highly encouraging. Businesses are demonstrating they view CX as a strategic differentiator and they’re wisely prioritizing customer service at a time when connections matter more than ever," said John Buszka, Executive Vice President of Customer Experience, Mitel. "The trick now becomes sustaining the momentum they’ve so carefully worked to build. By leveraging cloud communications, artificial intelligence, omnichannel capabilities and other advanced digital technologies and balancing them with the right level of human touch, they can continue to personalize the customer journey and deliver the kinds of exceptional experiences that keep customers coming back for more."

Methodology

The survey was conducted among 4,000+ consumers in the US, UK, Germany and France who use or have used customer services. The interviews were conducted online by Sapio Research in July 2020 using an email invitation and an online survey.

#contactcenterworld, @Mitel

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.businesswire.com


About Mitel:
Company LogoMitel is a global provider of enterprise and small business communications solutions and services. The company focuses on blending powerful infrastructure with an intuitive human interface to deliver the benefits of voice, video and data convergence to the user. Mitel's broad portfolio of solutions provide advanced voice, video and data communications platforms, desktop phones and Internet appliances, intuitive applications for customer relationship management and mobility, messaging and multimedia collaboration.
  Company Blog   Company RSS Feed   Company Facebook   Company Twitter   Company YouTube   Company LinkedIn   Company Profile Page

Today's Tip of the Day - Repeat Calls

Read today's tip or listen to it on podcast.

Published: Monday, November 16, 2020

Printer Friendly Version Printer friendly version

2020 Buyers Guide Visual Communications

 
1.) 
Chatvisor

Co-Browsing Integration
Co-Browsing is the practice of web-browsing where two or more people are navigating through a website on the internet. Software designed to allow Co-Browsing focuses on providing a smooth experience as two or more users use their devices to browse your website. In other words, your customer can permit the agent to have partial access to his/ her screen in real-time.
 

ABOUT US IN 60 seconds!

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
CMS =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =