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Industry Research : Digital Self-service Now More Popular than Calling Customer Service

#contactcenterworld

Most consumers are ready to swap customer service calls for digital self-service in the wake of their experience during the pandemic, according to new survey findings released by Macro 4. The research, which examines UK consumer attitudes to domestic energy and water suppliers, suggests that 61 per cent of customers have become more comfortable interacting with companies digitally since the pandemic, on websites, apps and other online channels. And 60 per cent would now prefer not to call a live customer service person at all if they can solve their issues themselves using online resources.

When asked what aspects of service are important in a household energy or water supplier, 72 per cent of the 1,000–plus survey respondents said they now want utilities to provide online resources that make it easy to resolve their questions themselves rather than having to use the phone. 93 per cent said it was important[1] that they are able to contact their supplier in whatever way they prefer – such as by phone, email, social media, text or messaging apps. And 93 per cent stressed the importance of getting a quick response whether they call or make contact digitally.

Macro 4, a division of UNICOM(R) Global that helps enterprises accelerate digital transformation, commissioned two separate surveys of over 1,000 home utility bill payers in the UK. The results are published in a report, ‘Giving UK Utility Customers A Voice’.

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Jim Allum, Director, Commercial and Technical at Macro 4, said: "During COVID-19 restrictions, we all got used to doing more things digitally. And for many people that would have included resorting to online self-service since most contact centers at the time were experiencing significant delays due to soaring call volumes. What’s interesting is that the habit has stuck. The majority of people are now happy to use self-service instead of speaking to a customer service person on the phone – especially for simple queries. One positive of helping customers to do more for themselves is that it frees up hard-pressed contact center agents to handle more complex queries by phone, chat or email, and this is where companies can add real value. And it should also mean shorter wait times for those people who do need to speak by phone."

Questions related to bills and charges often trigger calls to the contact center and this was one of the specific gripes identified by the research. 31 per cent of energy customers and 26 per cent of water customers in the survey sample want their current suppliers’ bills to be easier to understand[2]. And 73 per cent regularly check their energy and water bills for mistakes[3].

Allum said, "Self-service can play an important role by providing reassurance and clarity surrounding bills and how they are calculated. For example, if customers are given self-service access to detailed historical information, as well as basic analysis facilities to compare their own billing and usage rates over time, they can rule out any anomalies for themselves."

Further underlining consumers’ growing preference for digital resources and interaction, nearly two thirds of the customers questioned in the survey believe it’s more convenient to view all of their household bills online rather than on paper.

Allum added, "Ditching paper altogether is not yet an option, however, since nearly a third of the people we asked still want paper bills. This research highlights the importance of building flexibility into your communication systems so that you can personalize your service to meet the needs of different customers. It’s all about delivering a consistently great experience across every communication channel."

#contactcenterworld


Today's Tip of the Day - Employees

Read today's tip or listen to it on podcast.

Published: Wednesday, March 30, 2022

Printer Friendly Version Printer friendly version

2022 Buyers Guide Telecoms

 
1.) 
Cloud IT Services GmbH

Dialfire
Dialfire offers you a complete call center solution that is simple and intuitive to use and adapts to your needs. It's completely cloud-based, saving you the hassle of setting up a phone system and installing software. In addition to predictive dialing and call blending of inbound calls, you can create personalized campaigns through an intuitive and easy-to-use interface. Features include automated workflows and full control over the agent screen.

You can see the full list of features here:

2.) 
Cloudonix

Cloudonix’s smart voice calls enable frictionless experiences that drive better customer care and faster sales by merging voice and data into a complete service context. Cloudonix add Cloud capabilities to your existing on premise Call Center enabling your agents to work from anywhere in the world. Security, Privacy and more – rapidly deployed and cost effective without replacing your existing systems or retraining your team.

3.) 
Connectica Solutions, LLC

PBX On The Cloud
We provide complete Cloud-based PBX/Phone Systems, including predictive and progressive dialers, phone lines in more than 75 countries and low cost international rates.
We specialize in the US and Latin American market.

4.) 
DiRAD Technologies

AI Powered Contact Center Provider, AI Chat & Voicebot, Enterprise Telephony
Take advantage of the latest customer service innovations with Contact Center, Virtual Assistant, and Interactive Voice solutions for accessible, 24×7 services across multiple channels.

5.) 
Layer One Technologies

Layer One Technologies provides information and communication technology (ICT) services to businesses in the greater Charlotte area. Whatever your cabling needs, we have you covered.

6.) 
Megacall

VOIP services
Stay in contact quickly and easily with your international offices through Megacall.

Megacall will fulfill all your telecommunication requirements and on top of that go the extra mile and surprise you with new possibilities for your business, speed to action your requests and keeping within your budget.

📞 Virtual Switchboard
🔌 SIP trunk
🔢 Virtual number
📠 Call Center Solutions

7.) 
NetSapiens

SNAPsolution
Our SNAPsolution – UC and Collaboration tools – can be quickly deployed so you can realize your ROI just as quick. netsapiens offers a comprehensive suite of unified communications (UC) & Contact Center (CC) feature-sets to service providers. Custom-built to provide our partners with unprecedented levels of flexibility, customization, and ease of use.

netsapiens allows you to control your margins in order to improve your ROI. As a provider of a facilities-based solution, you are able to personally choose your origination, termination, hardware costs, etc. to fit your budget. We also allow you to strategically price your product for a maximum return on your investment by charging on a conc...
(read more)

8.) 
Nuxiba Technologies

CenterWare
Build a strong business presence and improve customer relationships!

Offer custom-tailored solutions throughout your sales cycles and customer interactions and assess service levels and control corporate goal achievement through reports and statistics.

Obtain detailed reports based on relevant activity in your contact center, access our quality module to assess calls and performance, apply surveys, develop scripts, record conversations, and more!

Schedule a live demo or request a quote today!

9.) 
PRILINK

Demarc Network Traffic Monitor
A lightweight Network Traffic Monitor that privides real-time traffic alerts and tracks all IP and SIP endpoints at Demarc. It analyzes mirrored SIP Trunk and Internet traffic in real-time and compiles Network Traffic Analytics (NTA) for all endpoints giving daily network traffic telemetry, most active endpoint summary, endpoint search table and more.

10.) 
Televergence

Long Distance and Toll Free Specialists for Contact Centers
Televergence is a facilities based US Nationwide High volume/High Capacity Inbound and Outbound VoIP Carrier for Contact Centers. We specialize in termination (outbound) and origination (toll free and local DID) for the contact center. We have a technical staff that is up to date on the majority of platforms in use today, including asterisk and Vicci dial, as well as many of the currently in use software platforms.
Contact Centers generally see cost reduction and containment when using Televergence as their contact center telecom carrier. Televergence is the only active US VoIP carrier certified by the Women's Business Enterprise National Council (WBENC), which enables our services to qualify for meeting corporations Supplier Diversity Needs.

11.) 
The Phone Number Testing Company

Phone Number Testing and Validation
Bulk testing and validation of UK Landline and mobile numbers, with a growing list of other coutries where we can test.

If you own a large customer or business prospect sales database, our service helps you to quickly and accurately cleanse all the dead records, by identifying all the dead phone numbers.

We offer a free no obligation test trial
 

About us - in 60 seconds!

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