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Industry Research : Enterprises Turn to Contact Center Providers to Help with Increasing Consumer Expectations

#contactcenterworld, @ISGplc

Consumers have raised their service expectations during the COVID-19 pandemic, and many enterprises are turning to contact center providers to keep customers coming back, according to a new report published by Information Services Group (ISG) (Nasdaq: III), a global technology research and advisory firm.

The 2021 ISG Provider Lens™ Contact Center – Customer Experience Services Archetype Report finds many enterprises across the globe seeking help from contact center providers with customer analytics, conversational AI tools and customer data security.

The contact center industry is evolving to address future consumers, and its enterprise clients are beginning to realize they need to embrace new technologies, said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. "Brands face challenges in delivering the best customer experience with more personalization to ensure brand loyalty and high retention rates," he said.

The report sees several contact center and customer experience trends: Conversational AI adoption is growing, stringent security is increasingly important, and customer analytics is the new lifeline for business survival.

The contact center industry is increasingly using both AI and machine learning, along with automated personas, in customer-facing roles, the report adds. Many enterprises are using chatbots to serve customers for basic queries.

In addition, providers are investing in real-time performance dashboards that create a direct connection between managers and agents. These dashboards include automated coaching for performance improvement, sentiment scoring, analytics scoring for agent performance, and gamification with performance comparisons and customized avatars, which can keep agents motivated and focused in remote working or gig-worker situations.

Enterprises and contact center providers continue to allow customer service representatives to work from home, because of ongoing challenges created by the pandemic, the report says. In response, the contact center industry is hiring remote agents and transitioning to a remote working model.

Enterprises are embracing asynchronous messaging to engage with customers, because of work-from-home-related connectivity issues, the report says. Contact center providers are also taking steps to deal with the security, background noise and other challenges created by the work-from-home model. Some contact center providers are adopting facial recognition, auto screen locks, voice biometrics and virtual private networks to strengthen security for work-at-home customer service agents.

In addition to traditional contact center services, many enterprises are also focusing on social media as an important channel for communication with customers, the report adds. Customers are leveraging social media to raise complaints and make purchases. Companies must be agile to manage social media channels, because brand damage can happen quickly.

The ISG Provider Lens™ Contact Center – Customer Experience Services Archetype Report examines three different types of clients, or archetypes, that are looking for contact center services. The report evaluates the capabilities of 27 providers to deliver services to the three archetypes:

Automation Embracers: These enterprise buyers are still low on the digital maturity curve but are looking to embark on an automation journey. Full-time equivalent employees will continue to play an important role. Channel adoption has matured to chatbots that go beyond regular voice, email and text options. Buyers in this archetype have made digital solutions a priority and are seeking a healthy shoring mix. Cost savings are a priority, and these clients use automation to reduce overhead costs.

Digital Connoisseurs: These buyers are digitally mature or have made digital tools their top priority. They have explored multiple channels and automation. Familiar with technology and its implications, enterprises in this archetype are looking to scale digital transformation and automation to have a larger impact on customer experience. They have leveraged multiple channels to enable better connectivity and communication.

CX Evangelists: For these buyers, transformation is the highest priority. Driving superior customer experience by leveraging technology-driven insights is the prime focus. These buyers are looking to leverage analytics services to bring about improvements at every stage of the customer service lifecycle. Having highly skilled, domain experts as agents is critical for these buyers. Their transformation goal is long term and strategic and steers clear of point solutions or quick fixes.

#contactcenterworld, @ISGplc

Posted by Veronica Silva Cusi, news correspondent 

About ISG Plc:
Company LogoISG Plc is an international construction services company delivering fit out, construction and a range of specialist services, with 31 offices worldwide. The company works with owners, developers and occupiers in the public and private sector for an extensive range of industries. ISG Plc was established in 1989 and has been quoted on AIM since 1998. Today the company has a turnover of around £1.3 billion.
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Today's Tip of the Day - 5 More Ways To Start Motivating Agents Today!

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Published: Wednesday, December 15, 2021

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2024 Buyers Guide Knowledge Management


Contact Center Innovation Channel and Digital Transformation Enabler
Providing Research, Training and Consulting related to Customer Experience Delivery, support Project Management by Unit or Corporate.
Have the ability to conduct research for specific needs.
Having deep knowledge on the Digital Interaction/Contact Center / Omni Channel / CRM various Stakeholder and Emergency Response ecosystem in Indonesia.

eGain Corporation

eGain Knowledge + AI
eGain Knowledge+AI™, the top-rated, analyst-awarded knowledge management software, guarantees quality customer service by infusing your customer service agents with knowledge, making all agents as productive as your best ones. By providing agents and other users a range of ways to get to information from the common knowledge base, it ensures fast, consistent, and accurate answers.


FuzeDigital offers an affordable yet comprehensive knowledge base to answer your consumers' and staff questions. When assistance is needed, our email management system ensures your timely and accurate delivery of responses. Used by companies large and small that seek to deflect common questions while providing exceptional support.


Knowmax is a knowledge management software for enterprises. Customer service of any organization can leverage this tool to create, curate & distribute the knowledge at assisted as well as digital channels promoting self service.


Knowledge Management software
livepro are experts in Customer Experience Knowledge Management and are passionate about improving customer experience. livepro is feature-rich yet easy to use, delivering answers to agents – not long complex documents to dig through. This makes customer service quicker, easier and more efficient. Staff require next to no training on complex procedures thanks to livepro’s intuitive design, which brings confidence up and training costs down.


ProcedureFlow is a step by step visual guide that supports agents as they navigate company processes. With a knowledge management solution that simplifies complex information, employees can spend less time searching and focus on what they do best. ProcedureFlow’s simple and intuitive platform enables contact centers to quickly and easily create, maintain, and update company processes in real time. With ProcedureFlow, teams can work more efficiently, better serve customers, and drive results that matter most to their business.

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