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Industry Research : European IT Buyers Prioritise BI and Data Management over ERP and CRM

#contactcenterworld, @techtarget
European IT buyers were more committed to spending their money on business intelligence (BI) and data warehousing software initiatives than on packaged business applications, such as enterprise resource planning (ERP) and customer relationship management (CRM), revealed the 2016 TechTarget IT spending priorities survey.

As a category, only mobile applications come out ahead of data warehousing, BI and analytics, with 26% making it a priority initiative in Europe, the same as in 2015. This is well ahead of the 2016 figure for packaged applications (such as ERP and CRM) at 19%.

In the UK, however, business intelligence, analytics and data warehousing tops the investment poll for enterprise software, at 27%. The survey also showed European budgets to be flat across this preferred enterprise software area of data management.

The 142 UK respondents (compared with a total of 725 European respondents) have invested relatively heavily in all information management disciplines, with 26% committed to data integration.

Germans like big data, IoT

Some 26% of German respondents were undertaking big data management programmes, compared with only 13% of the UK sample. This could imply that while UK IT organisations are on a par with their German counterparts when it comes to analysing big data (21% and 23% respectively), the Germans are putting more effort into managing it.

The Germans were also slightly ahead on internet of things (IoT) applications (11% against 9%) though this may reflect the greater industrial strength of the German economy, with its emphasis on what it calls "Industrie 4.0", namely adding digital intelligence to machinery.

French IT buyers, as with their British counterparts, put big data analytics ahead of big data management (20% and 17% respectively) but showed a much greater interest in NoSQL database management systems than respondents from the two other big European markets.

The UK appears to be exhibiting a pattern similar to the US, where, as Computer Weekly’s US sister publication SearchBusinessAnalytics puts it, "despite the continued prominence of big data and growing interest in advanced analytics practices, traditional business intelligence, analytics and data warehousing remain a top priority for most businesses".

Both UK and US respondents placed emphasis on data integration – 26% in the UK, 18.5% in the US. The German figure is also high, at 19%, but French interest remains low, at 11%.

Data integration becomes more important as data sources – reservoirs of unstructured information, as well as data from traditional databases and data warehouses – proliferate. The US and UK markets show signs of being further down the road than the French market, which is why both may be re-prioritising data warehousing and BI.

Data visualisation makes an appearance

This is the first year the survey asked users about their plans to use data visualisation technologies. Tools such as those from Qlik and Tableau are important to what Gartner, in its most recent Magic Quadrant on business intelligence and analyics platforms, has decided to christen "modern BI".

This is based on user self-service, to distinguish it from traditional system of record BI, which often depends on IT (or some other specialist information services function) creating reports for users.

Germany and the UK seem to be leading the way on the implementation of data visualisation (20% and 19% respectively), while the US market is also showing decent interest (16.1%), with France a little further behind (11%).

Carsten Bange, founder and CEO of BARC, an organisation that specialises in surveying the global business intelligence market, told Computer Weekly in a recent interview that "self-service BI, sometimes called data discovery, is essentially about enabling the business user to do more with data. Data integration is also a big driver for business users who often want to bring in their own data sources. The standard IT process, which is about quality and availability, is not the chief concern for a business user, who wants speed, agility, flexibility".

This is, said Bange, creating a fresh impetus for new data governance initiatives to encompass self-service BI, operational business intelligence, and the big data pools (often residing in Hadoop clusters) that are appearing alongside data warehouses.

#contactcenterworld, @techtarget

Posted by Veronica Silva Cusi, news correspondent

Today's Tip of the Day - Benefits Of Certification

Read today's tip or listen to it on podcast.

Published: Monday, May 2, 2016

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2021 Buyers Guide Recording


ASC Recording Insights and neo
ASC Recording Insights guarantees legally compliant recording and analysis of all communication channels in Microsoft Teams - including audio calls (internal and external calls), chat conversations and video meetings.

neo Recording, QM & Analytics address all enterprises with recording needs, especially contact centers. The content of communication becomes accessible and critical information and trends are revealed, providing real-time business intelligence for immediate management action.
PH: +1 917 475 9200

Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.
PH: +1 512-872-7565


Microsoft Teams Cloud Recording Service
Geomant offers a fully managed recording service for those organisations who need to address compliance or quality management while working on Teams. The Service utilises Verint’s market leading recording technology and is hosted by Geomant in Microsoft Azure. Our managed service approach is unique in that it allows organisations to benefit from advanced recording features, all while being free from any technical infrastructure or maintenance requirements that come with a traditional on-premises set up.
PH: 01789 387900

Lieber & Associates

Recording System Consulting
L&A provides vendor-independent consulting services to select, contract for, test, and implement contact center recording systems. The firm's consultants specialize in contact center I.T. and have several decades of experience each with all major and many smaller makers of phone and call recording systems.
PH: +1-773-325-0608


Numonix's IXCloud is one of the first fully managed compliance recording solutions for Microsoft Teams. IXCloud securely records, stores and analyzes interactions in the cloud without physical or virtual servers. As a fully managed Azure-based, Software-as-a-Service cloud interaction recording solution, IXCloud takes interaction capture into the future. It enables instant and elastic scalability to support business growth and provides the necessary tools to enhance business performance while maintaining compliance. IXCloud redefines versatility with its OpenAPI framework that enables application development. Companies and third-party developers benefit from IXCloud native capture technology, whether it be integrating with internal systems or building a third-party application.
PH: 561-952-2600

Nuxiba Technologies

Enterprise recording management for storage, retrieval, playback, and monitoring communications throughout your contact center.

Record screen activity and calls across agent workstations, measure and monitor quality levels across all campaigns and analyze recordings to capture first-hand customer data and requirements.

Easly access all recordings and critical information to provide improved customer experience, sales, and productivity!


Oreka TR
Oreka TR total recorder includes all of the call recording capabilities you will need, at about half the cost of competing for call recorder solutions, including screen recording, mobile phone recording, live monitoring, on-demand recording, multi-tenancy, multi-site recording, audit trail, call exporting, retention management, auto-tagging (for speech analytics and phrase spotting) and so much more.
PH: 3109672003

PCS Software

Call recording solution fully integrate to all main pbx solutions.
PH: +55 11 3075-2933

Teckinfo Solutions Pvt. Ltd.

InterDialog UCCS
InterDialog UCCS enables organizations to adhere to all compliances with its inbuilt call recording software and also has an option for screen recording. With centralized repository of all voice logs, its easy to maintain & retrieve all voice files and have a central control in case of multiple branches set up.

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