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Seyyed Seyyedi
Sales Academy Manager
Elena Tsikhanovich
Head of the Customer support Center
John Stock
President and COO

Industry Research : Invoca Report Finds 62% of Contact Center Managers Cannot Analyze Enough Calls to Evaluate Agent Performance Accurately

#contactcenterworld, @invoca

Invoca, a recognized provider in conversation intelligence AI, released its 2023 State of the Contact Center Report to pull the curtain back on how contact center agents work, what makes them happy, and how contact center managers use conversation intelligence AI to drive contact center performance and excel in customer satisfaction. This research exposes the captivating truths and untapped potential of supporting contact centers with AI and demonstrates that a data-driven approach yields positive outcomes. Despite managers recognizing the game-changing power of these technologies in elevating performance and efficiency, the study uncovers a surprising reality: only 20% of contact center managers report using AI, and a mere 30% say they use conversation intelligence. The contact center industry is ripe for transformation as an undeniable connection exists between agent job satisfaction and customer delight and the underutilization of AI and conversation intelligence.

Contact center agents are often the first and only human interaction customers have with a business, and they serve as the voice of the brand. The experience they provide can significantly impact customer acquisition and retention. The report findings confirm that agents do much more than handle customer service calls—with most agents reporting they handle revenue-generating sales calls and even analyze call metrics for their managers.

"Today's consumers expect a seamless experience—even as they move across channels from digital to phone calls—and it's mission-critical for companies to ensure their contact centers connect these disparate experiences and analyze agent performance at scale," said Gregg Johnson, CEO at Invoca. "This report shows that AI and conversation intelligence are key to combining the power of data, automation, and the human touch so agents can focus on providing empathetic service, delighting customers, and driving revenue."

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Providing agents with the customer's digital journey leads to better service

When contact center agents answer the phone, they often have little insight into what the caller might need before the call begins. The survey results show that agents could provide better service if they had more information about the caller in hand before the conversation began.

When agents were asked what information is the most useful to have before starting a conversation with a customer, top responses included what products/services the caller was interested in (41%), what web page they were looking at before calling (30%), what items were in their cart before calling (29%) and what ads or promotions they saw before calling.

Conversation intelligence is key to better agent performance evaluation—but it's currently underutilized

Interestingly, Invoca found less than a third of contact center managers (30%) reported using conversation intelligence to analyze calls—nearly equivalent to those who report using manual call listening for QA purposes (32%). Furthermore, an even smaller proportion report using AI technologies (20%), despite their potential to streamline operations and deliver valuable analytics, while returning time back to agents to focus on driving sales.

It's astonishing to discover that most contact center managers are still stuck in the past, tediously sifting through random call samples by hand instead of embracing modern technologies. This outdated approach squanders precious time and resources, while modern solutions can effortlessly identify best practices, skyrocket agent productivity, and expedite the onboarding process. Most managers (62%) say they can't analyze enough calls to evaluate agent performance accurately, and about the same number (61%) said that having appropriate call analytics technology is the top factor that impacts their ability to provide more effective agent coaching.

The good news is that, like many industries, the adoption of AI is accelerating for contact centers, as 85% of contact center managers surveyed said they are likely to implement a conversation intelligence solution in the next year.

More than half of contact center agents plan to leave their job in the next six months

It's no secret that contact center agent turnover is very high, and the report showed that the majority of agents turnover each year (60%). Agents have a tough job and are expected to do much more today. Instead of having agents who specialize in certain call types, almost two-thirds (64%) of agents today report handling both sales and service calls. Having to navigate those very different customer needs creates stressful environments, with 18% of agents leaving their job because of anxiety or poor treatment by customers.

The report shows a solution: adding conversation intelligence improves the customer experience which then improves the agent experience leading to a 39% increase in agent retention. This translates into millions in increased sales revenue, operational efficiency and significantly lower talent acquisition costs.

Contact center agents say a hybrid remote/in-office setup enables them to provide the best service to customers—but managers don't agree

The challenge of evaluating and coaching agents increases as contact centers adapt to remote work. Most contact center agents (64%) report having hybrid remote and on-site work arrangements today, with agents in hybrid work arrangements reporting they are "very satisfied" with their jobs (68%) even more than those who are fully remote (44%).

The happiness of contact center agents and, in turn, customers, depends on the flexibility of their work environment. The survey results highlight an interesting disparity between the perceptions of contact center agents and managers regarding the impact of the work environment on delivering the best customer experience.

The majority of agents say that a hybrid work arrangement enables them to provide the best customer experience (60%). However, only about a third of managers agree (35%). The difference between the way managers and agents feel about working exclusively on-site is even starker, with only 18% of agents compared to 35% of managers saying that a completely on-site work arrangement enables them to provide the best customer service.

Survey Methodology

For this report, Invoca surveyed 500 contact center agents and managers in the U.S. and the U.K. on how they work, how satisfied they are with their jobs, and what they need to be successful. Full demographics are available in the report.

#contactcenterworld, @invoca

Posted by Veronica Silva Cusi, news correspondent

About Invoca:
Company LogoInvoca helps the modern marketer optimize for the most important step in the customer journey: the phone call. With Invoca's Call Intelligence platform, marketers can get granular campaign attribution to understand why customers are calling, gain real-time intelligence about who's calling and analyze what's being said in conversations. Marketers can put this data to work directly in the platform by automating the ideal customer experience before, during and after each call.
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Today's Tip of the Day - Go For It!

Read today's tip or listen to it on podcast.

Published: Wednesday, July 12, 2023

Printer Friendly Version Printer friendly version

2023 Buyers Guide Speech Technology

Premium Listing
Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.


VoiSentry is a voice biometric engine for speaker verification / identification. It is delivered as a virtual instance to be controlled by an application via APIs and can be deployed in whatever is the most appropriate environment i.e. public cloud, private cloud or on-premise. It is generally deployed as a white-label or OEM product, whereby Aculab’s partner integrates it into their own solution/platform and offers it as an integral part of their service. Unless they go public with it, none of their clients would even know that it was Aculab’s VoiSentry engine under the hood. As with any biometric speaker verification system, VoiSentry is language and dialect independent.

Call Tracking Metrics

Execute automated actions based on words spoken by your customer.

Our intelligent word detection and transcription tools make it easier for you to decipher the content of your customer conversations and automate action based on those insights.

Transform the audio of your calls into speaker-organized scripts so you can easily search your call log for specific words from a conversation, or automatically detect when words of intent are spoken by your customer.

Listen in on and highlight common patterns in order to execute triggers to initiate a new action or workflow, such as emailing a manager if the word “cancel” is spoken on a call. You can also set up to automatically redact content from a transcript, such as sensitive health information transmitted on a call.


Daisee builds technology that empowers people to solve problems by making interactions simple and smart so they can have a more significant impact, be more productive and be better at what they do. We believe incremental improvements carry huge potency and provide exponentially greater change for the better.

Genesys customers can now automate risk and quality management using Daisee’s speech and sentiment analytics and remediation workflow software. Daisee helps improve customer experience, ensure regulatory compliance, identify missed commercial opportunities & training requirements as well as provide valuable insights back to the business directly from the frontline – the true voice-of-...
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Advanced speech recognition and natural language expertise that routes callers by simply asking ‘how can I help you?’. It allows customers to use their own words to ask for what they want and steers them to the right place.

Menus are eliminated altogether and contact centres can use a single inbound telephone number.

MattsenKumar LLC

SmartSpeech – The Best In Class Speech Analytics Software

An all-inclusive speech analytics application that enables you to visualize your audio using state-of-the-art speech recognition, transcription, and text analytics technologies.


V-Blaze Speech to Text
Our GPU-accelerated, AI-based technology enables you to deliver greater insights to the contact center by transcribing audio into analyzable text.

- Transcribe large volumes of recorded audio quickly
- Integrate transcripts with your analytics or business intelligence platform
- Reduce your hardware footprint and minimize total cost of ownership


InTone Suite - Emotion Detection via Voice Analysis
InTone™ is a voice analysis tool geared to detect genuine emotional and cognitive reactions regardless of the speaker’s language or chosen intonation.
It integrates into existing contact center environments and provides realtime indications of both client and agent emotional reactions throughout all ongoing calls. This unique set of indications assists managers and call center representatives to truly understand the client, improve call center performance, easily detect angry calls, elevate training efficiency and provide a tailored customer experience in every single call.

Nemesysco's contact center technology is also available in API and SDK forms.
Please visit our website for information about our product portfolio.


Voxjar is your one-stop-shop for driving better phone calls with your customers. We're a modern Conversation Analytics and Call Coaching Platform.

- Custom Charts and Dashboards give you the freedom to analyze calls from the highest level down to the details of each conversation.

- AI-Powered Speech Analytics transcribes, searches, and analyzes your reps' phone conversations, at scale.

- Quality Assurance and Call Coaching tools let you evaluate and improve agent performance with a human touch.

- Long term recording storage for historical analysis

All of these together provide the holistic, easy-to-use software that you need to manage a modern call team and create better con...
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