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Industry Research : IT-BPM Executives Confident of Revenue Target
Executives of information technology and business-process management (IT-BPM) firms in the country are confident the industry would achieve its $16-billion revenue target for the year despite the numerous growth challenges.
Gillian Virata, senior executive director of the Information Technology and Business Process Association of the Philippines (Ibpap), said this optimism was reflected in the industry-wide survey it recently conducted involving 154 IT-BPM executives.
"The industry outlook remains positive overall and it is likely that the IT-BPM industry will achieve its 2013 revenue target of $16 billion," Virata said.
In the survey, the IT-BPM executives identified the tight labor market, peso appreciation and competition from emerging BPM centers as the biggest risk factors for the industry in the Philippines.
The result of the survey was presented by the IT-BPM industry to the government during an exclusive CEO briefing with Budget Secretary Florencio Abad on Monday titled "Taking Care of Business: 2013 IT-BPM Industry Outlook."
Leaders of the Animation Council of the Philippines Inc. (Acpi), Contact Center Association of the Philippines (Ccap), Game Developers Association of the Philippines (Gdap), Healthcare Information Management Outsourcing Association of the Philippines(Himoap), and the Philippine Software Industry Association (Psia) presented their sector outlook and prospects for 2013.
Abad said the IT-BPM industry’s achievements "put a face to our aspirations for the economy to gain the momentum it needs to move forward."
In 2012, the industry generated $13 billion in revenues, a notable 18-percent growth from the $11 billion posted in 2011.
"The industry’s success continues to foster growth in allied industries as well—from telecommunication to real-estate development and even to food and beverage services," Abad said.
Jomari Mercado, Ibpap president and CEO, said the IT-BPM continues to surpass economic expectations for both domestic and international observers. "Year 2012 was a particularly exceptional year as Ibpap, through numerous partnerships with the government, has further heightened the competitiveness of the industry," he said.
Mercado said despite growing competitions in emerging markets, the contact center sector and the health-care BPM sector continue to dominate their respective industries.
The animation and game-development industry hopes to establish greater visibility on what the Philippines can offer the global market in these creative industries.
Acpi and Gdap will continue to focus on creating original and world-class animation and game-development content. Psia meanwhile, is setting its sights on retaining and further developing its talent pool to sustain the sector’s momentum and increase its competitiveness.
"We [government] will help the industry as much as we can," Abad said. "Through our now prosperous BPM market, our country has finally gained its momentum. We had taken great strides in making the Philippines a globally competitive country and we will continue to do so by supporting our stakeholders."
Posted by Veronica Silva Cusi, news correspondent
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Published: Thursday, March 21, 2013