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Industry Research : Kustomer Releases New Report that Delves into Changing Consumer Expectations for Retail Customer Service

#contactcenterworld, @kustomer

Kustomer, a CRM for modern customer experiences, released a new report on the shifting expectations of retail customer service, underscoring the need for continued investment in customer service and the importance of delivering consistent, omnichannel service throughout the customer journey. The survey of over 500 consumers in the US found that 90% of consumers would not shop with a retailer again if they provided bad customer service and 93% of consumers think retail customer service should be more convenient, up from 78% in 2019.

"The stakes for retail customer service are becoming higher as the massive shift to online shopping and resulting increase in customer service inquiries has permanently changed the role of customer service from transactional to consultative," said Brad Birnbaum, Co-Founder and CEO of Kustomer. "Today's consumers see customer service as an extension of brand identity and expect both digital and in-store retailers to provide proactive, consistent and seamless service across every available platform at every point along the buyer's journey. There is no longer room for error when it comes to customer service, requiring retailers to deliver a true omni-experience to build meaningful and long-term customer relationships."

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Key Survey Findings

Kustomer surveyed American consumers to better understand how their expectations of retail customer service have changed over the past 18 months, and the business impact of a poor customer experience.

Key findings include:

- Retailers can't afford bad customer service: Ninety percent of consumers would not shop with a retailer again if they provided bad customer service, while 67% of consumers would completely abandon their purchase if they had a poor customer service interaction during the purchasing process. While 27% of consumers report either posting on social media after a bad experience with a retailer and/or posting an online review, 93% of consumers would recommend a retailer to a friend after a good customer service experience.

- Omni-experience is imperative: Eighty-two percent of consumers report that they expect to be treated the same by online and in-store retail customer service and 87% of consumers get frustrated when they can't contact retail customer service on their preferred channel.

- Younger consumers are setting the bar for future customer experiences: Seventy-seven percent of consumers under 25 report that they are willing to spend more money for good customer service, compared to an average of 62%. Seventy-seven percent of Gen Z respondents think chatbots are helpful, as compared to an average of 46%. Gen Z prefers customer service emails and texts, while consumers ages 35+ prefer phone and email.

"As expectations for customer service continue to shift, understanding the generational differences in how consumers prefer to engage with customer service also provides critical insight into the future of the customer experience," added Birnbaum. "Knowing that younger consumers prefer text and live chat over phone, and have a much larger appetite for self-service and chatbots than older generations, it is especially important that brands implement customer service technology that can meet the unique needs and expectations of each generation."

Survey Methodology
The results presented in this report are from a survey conducted online within the United States by Qualtrics on behalf of Kustomer between April 9th and 24th, 2021. A total of 577 responses were recorded, of adults 18+ who reside within the United States and shopped online within the past year. Kustomer developed the survey in conjunction with the Qualtrics Expert Method team and data was scrubbed twice during the course of the research to ensure accurate responses. No personal information was gathered from respondents during the course of the survey.

#contactcenterworld, @kustomer

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.prnewswire.com


About Kustomer:
Company LogoKustomer is the customer service CRM platform empowering businesses to succeed in today’s customer-first world. Kustomer’s comprehensive solution provides a single view of the customer journey, seamless omnichannel communications, and the ability to automate complex business processes and knowledge management. The company is powering satisfaction and loyalty for people-first brands. Founded by the team that built Assistly, which was sold to Salesforce and became Desk.com, the company is backed by Canaan Partners, Boldstart Ventures, Social Leverage and BoxGroup.
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Today's Tip of the Day - Know Your Stuff

Read today's tip or listen to it on podcast.

Published: Monday, June 21, 2021

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2022 Buyers Guide Business Continuity

 
1.) 
Eckoh

CallGuard Remote
A flexible way to take secure, PCI DSS compliant payments from home or remote locations. It’s quick to deploy needs no changes to processes or systems.

CallGuard Remote prevents agents from seeing, hearing or recording card details so, the agent, their screen, and any call recordings are removed from the scope of PCI DSS.

This simple approach means the customer effectively types their own payment information into the agent’s payment screen, but with the card details being shielded from the agent’s view. It’s simple, and highly effective.

2.) 
OpsTel Services

SPEED & PLUS
The SPEED solution solves for service level issues while cost optimizing the environment with automation.

Provides an enhanced way to speed up & optimize invoking temporary agent skills configuration changes into the contact center environment.

Speed allows you to schedule both future changes & temporary changes that auto-revert back to the original state when scheduled time expires.

Speed features:

*Automated / Scheduled Temporary Agent Skills Configuration Management
*Immediate Temporary or Reoccurring Schedule Skills Configuration Changes
*Easy to Use/Operations Administration Focused
*Descriptive Monitoring Activity Dashboard
*Detailed “End to End’ Audit Trail and Perfor...
(read more)

3.) 
Vads

VADS Business Continuity Plan
VADS provides a business continuity plan by providing full outsource services and manage services. we've provided this to several clients. You can contact us for a detailed study case.

4.) 
Teckinfo Solutions Pvt. Ltd.

InterDialog UCCS
Adapting to the new normal contact center industry has to be ready for work from anywhere agents to maintain business continuity. Even when working from remote locations, the work from home agents or remote agents need to be monitored for smooth customer service operations or effective tele sales.

InterDialog UCCS with its work from home agent ready call center software helps you to have complete control over your contact center operations. Agents can log in from any where , home, office or any other place where they are through their mobile phone or desktop , or even through our ID mobile app . With centralized recording & reporting , you gain visibility of all contact center metrics , and you can manage your center the same way as you were doing when working from office.
 

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