Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Here are some suggested Connections for you! - Log in to start networking.

Industry Research : MessageGears Report: Consumers Demand More Personalized Marketing Messages


Atlanta, GA, USA, Feb 24, 2023 - MessageGears, a customer engagement platform for big consumer brands, has completed research on consumer marketing preferences. A key takeaway from the MessageGears Consumer Engagement Report is that consumers are far more likely to engage with brands that recognize them on a personal level.

Despite strong ecommerce sales, economic headwinds threaten to stifle growth for even the largest brands. That pressure has put consumers in the driver’s seat: in exchange for their loyalty, consumers expect brands to do a better job of communicating with them.

Brands know this of course but many still fail to personalize marketing messages. Fifty-one percent of consumers polled by MessageGears said the messages they receive from brands are not personalized, and 62% said they receive duplicate messages on different channels.

Following are a few highlights from the MessageGears study:

*Too many messages*

Seventy percent of consumers responding to MessageGears’ survey said they receive too many marketing messages, and 49% said they get annoyed when a large national brand communicates in a generic way that doesn't reflect how they interact with the brand.

*Medium and frequency matter*

Fifty-one percent of respondents said they prefer to receive marketing messages via email, while 41% said they don’t want SMS marketing messages at all. Thirty percent of respondents said they prefer to receive marketing messages weekly, while 21% want them monthly.

*To know me is to earn my business*

Sixty-six percent said brands that create a personalized experience are more likely to get their business, and 61% said they would be more likely to share personal information with a brand if they were confident that the brand would use the info to improve future experience with them.

*Now it’s personal*

Eighty-three percent said they prefer to receive marketing messages that are hyper-personalized. The same percentage (83) said they are at least somewhat likely to make a purchase from a hyper-personalized marketing message. Meanwhile, 44% said they are more likely to recommend brands to others if they receive personalized messages from them.

"In the current economic climate, it’s more important than ever for brands to listen to their customers and engage with them in a way that makes them feel recognized," said Will Devlin, VP of Marketing at MessageGears. "We know that most brands understand this, but too many aren’t doing enough to address it, which explains why 31% of the consumers we surveyed said that brands aren’t meeting their expectations for the overall customer experience. As market conditions change, brands need to make sure their marketing is aligned with consumer expectations around when, where and how to engage."

The MessageGears Consumer Engagement Report was conducted in Q3 2022 and targeted 1,000 individuals who reported making an online purchase at least once per month on average. The methodology involved gathering data through self-reported surveys, which were analyzed to gain insights into consumer engagement patterns and preferences in online shopping.


Posted by Veronica Silva Cusi, news correspondent

About MessageGears:
MessageGears is the only data-connected customer engagement platform built for today’s enterprise. MessageGears is a radically different enterprise software company, delivering advanced customer segmentation and message personalization and delivery that simply outperforms other enterprise marketing clouds and data platforms. Through direct data access and innovative platform capabilities, marketers can deliver compelling customer experiences at massive scale, faster and more flexibly than ever before.
Company RSS Feed   Company Profile Page

Today's Tip of the Day - Call-backs

Read today's tip or listen to it on podcast.

Published: Wednesday, March 8, 2023

Printer Friendly Version Printer friendly version

2023 Buyers Guide Translation Services

101 translations

Since 2002 101translations has been providing fast, reliable and cost-effective language translation services for a wide range of industries, including major players in the contact centre market. Our professionals have experience with the translation of materials such as training videos and interactive courses, conversation transcripts, legal documentation, websites, and much more.

We work into every language in the world, from Abkhazian to Zulu.

OpsTel Services

Platform Data Transformation
OpsTel is proud to provide our clients with a software automation service that is used to aid in the transition from one platform to another utilizing both speed and accuracy. Whether it is going from premises to premises, premises to cloud, premises to private cloud or even a hybrid deployment; OpsTel has the ability to help cut your transition time so you can focus your efforts on remaining architecture priorities.

We’ve observed conversions as high as 85% - in as little time as 30-minutes - with remaining client specific complex integrations being done by employees or professional services of your choice leveraging our Platform Data Transformation™ solution.

Features include:

(read more)

Tru29 Outsource Solutions Inc.

Back Office Solutions
Although the customer-facing type of tasks is essential to good customer experience, tasks being done in the background is as important.

Tru29 has been providing this type of outsourcing solutions to various businesses across the globe so you can be assured of a reliable and experienced workforce.

About us - in 60 seconds!

Submit Event

Upcoming Events

Europe's leading call & contact center event is now arriving at the U.S., showcasing the latest and most effective technologies, strategies and advancements to industry professionals who are looking to excel in the customer engagement world!

Disco... Read More...

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =