Industry Research : New Research Reveals Clear Opportunity for Mobile Loyalty Reward Programmes
A new study on CRM and Loyalty unveiled by Buongiorno (FTSE Italy STAR: BNG) a global enabler of solutions for the mobile connected life, reveals that while mobile users are familiar with being rewarded for their loyalty, there is still room for operators to implement more effective, engaging programs.
This is especially true in Africa, where 39% of Nigerian subscribers participate in current mobile operator reward schemes to encourage loyalty and a healthy 49% in schemes to increase spend , but where consumers have high expectations of loyalty benefits on offer. 58% of Nigerian subscribers have multiple SIMs to allow them to shift their spend to the provider with the best rewards.
The research findings will form part of a presentation by Buongiorno at VAS Africa (July 5-7, Johannesburg, South Africa) on 'Driving Incremental Revenues and Loyalty through Innovative VAS'.
The study, conducted by Analysys Mason and Buongiorno on mobile consumers in both developed (UK, Spain) and emerging (Russia, Africa) markets highlights key areas to think about for those considering implementing a mobile loyalty scheme.
Adhish Kulkarni, Global Head of Telcos Product Solutions at Buongiorno commented on the research: "Telcos are using marketing budgets to drive mobile loyalty and CRM campaigns; however there is little available research that investigates the effectiveness of such programmes. Our study gives practical advice on the creation and optimisation of loyalty programmes, and coupled with our experience of implementing a variety of loyalty campaigns across the world can help operators see gross revenues increase typically between 4% and 9%."
With 12 CRM/Loyalty programmes for telecom operators running currently, Buongiorno has a wealth of experience in tenure-based programmes like Orange Wednesdays, point- based programmes such as MTS Bonus in Russia, and ARPU-driving programmes such as Top Up Surprises for O2, Optus in Australia, TIM Italy and Telecom New Zealand among others.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - 5 More Ways To Start Motivating Agents Today!
Published: Friday, June 10, 2011
Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in...
|PT Telekomunikasi Indonesia. Tbk|
Telkom Group is the only state-owned telecommunications enterprise as well as telecommunications and network service providers in Indonesia. Telkom Group serves millions of customers throughout Indone...
Maintaining multi-channel customer support via phone, fax, web and email can be a heavy burden for a company to bear. In addition to maintaining a high quality support system that takes advantage of t...
Teleperformance is a global provider of customer experience management in terms of revenue and global scale. We are the industry leader in security and our management has over 30 years of experience w...